Social media marketing has become a key strategy for cross-border sellers looking to drive traffic, build brand awareness, and convert potential customers into buyers. With brands competing for attention, the challenge is standing out in a flood of daily posts on platforms like Instagram, Facebook, and Line.

So, how can women's fashion brands grow their social media following and turn fans into customers? The LeiLei women's clothing brand offers a great example.

The brand's marketing lead shares:

"In addition to integrating multiple channels to reply in a unified manner in the background, SaleSmartly also has more useful automation tools, which can be said to have contributed 'primordial power' in social media marketing! Never miss a message from fans, and never miss a marketing opportunity, quickly gaining fans and boosting sales!"

About LeiLei women's clothing brand

LeiLei women's clothing brand is a fashion women's clothing brand for Southeast Asia, providing a large number of fashion items, such as T-shirts, sweatshirts, dresses, jeans and sunglasses, etc. Thanks to the proper social media marketing strategy this year, their business has doubled this year, but they have also encountered many problems:

1. Overwhelming message volume, leading to missed opportunities

Faced with tens of thousands of messages and inquiries, manual customer service cannot respond to fans' questions in a timely manner. Manual replies are time-consuming, labor-intensive and inefficient. In addition, there is a time difference between fans and those in China, so they miss the best opportunities for interaction.

2. Negative comments affecting sales

On Facebook, ad engagement and conversion rates are closely linked. Even with high-quality products and strong ad performance, negative comments under promotional posts could impact potential buyers. If left unaddressed, these comments could significantly lower conversion rates.

To solve these challenges, LeiLei implemented SaleSmartly's automation tools to handle fan messages instantly, ensuring they never miss an interaction. Let’s take a closer look at how this helped them increase their social media conversion rate by 22%!

How SaleSmartly automation tools transformed LeiLei's social media strategy

Under the automation function, the LeiLei women's clothing brand created an automated reply process, allowing the robot to reply to fan messages in real time 24 hours a day, 7 days a week, block negative messages, and send private messages to fans who left messages , thereby improving the efficiency of processing fan messages.

1. Instant Auto-reply to fans

LeiLei designed interactive ad posts featuring incentives like mystery gifts and exclusive fan benefits to encourage engagement.

For example, on Instagram, they linked their account to SaleSmartly and set up an automated response system. When a fan comments with a product keyword like "retro dress," the chatbot instantly replies with a direct product link—boosting engagement and driving sales.

2. Hide negative comments

As for negative reviews on FB, LeiLei Women's Wear also uses the "hide comments" function in the automation tool. When someone comments on a FB post with words like "So bad" or "ugly", the comment can be hidden and a private message can be sent to the fans who left the message at the same time. This does not affect the advertising effect and creates a friendly experience for fans!

Huge success

With SaleSmartly's 24/7 chatbot handling messages and private inquiries in real time, LeiLei significantly improved engagement and customer experience. As a result, their social media conversion rate jumped by 22%!

If you want to turn your social media presence into a high-converting online store, passion and content alone aren't enough. You need the right strategies and automation tools to make it happen!

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