蓝勾是 Instagram 用于身份验证的标志，它表明你的账号是真实且唯一的。拥有蓝勾的账号在 Instagram 上更容易引起关注。用户会比较倾向于信任与被认证的账号，因为他们认为这些账号具有更高的权威性和公信力。所以对于品牌来说，想要在 Instagram 上获得更好的营销效果，蓝勾认证是必不可缺的一个操作。
如何注册Instagram商业用户且获得蓝勾认证
1.进去Instagram官网，找到立刻注册，并填写以下信息。
2.注册完成后在设置中找到【切换为专业模式】
3.选择账户类型【商家】以及业务类别
4.可以根据业务需求来选择公开一些业务信息，可以方便客户联系。
5.在【设置】中找到【账号】，点击申请认证，并且输入相关的账号信息和上传资料。
6.根据要求填写真实名称和选择用于验证身份的文件
7.还需要验证你账号的知名度，可以根据以下几个维度来提交相关资料。然后耐心等待审核，通常会在30天内出审核结果，期间最好保持账号活跃度。
Instagram申请蓝勾的条件
√真实性：要代表真实的个人、注册企业或实体
√唯一性：该账号需要是个人/企业的唯一代表账号
√活跃度：设置为公开，并包括完整的个人简介、个人资料图片和至少一个帖子
√影响力：账号有一定的搜索量，具体没有一个固定的数值
如何保持活跃度和扩大影响力
1.发布高质量内容
可以通过学习一些摄影技术和编辑技巧来提高你的发帖质量，发布高质量的图文和视频有助于加深用户对你的印象。
2.使用相关的标签
Instagram的标签功能是比较流行的，可以通过使用相关的标签，可以增加用户在 Instagram 发现你帖子的概率，适当地使用标签可以使你的内容更易被相关人群找到。
3.与用户互动
及时回复用户的评论、DM和点赞可以增加用户对你的信任度和忠诚度。用户可以连接SaleSmartly来设置自动回复，SaleSmartly加入了AI算法，用户提到相似的问题就可以触发预设的答案。无论是ig私信还是评论都可以自动触发，及时回复客户问题，让账号长期保持活跃，不会错过最佳营销时间。且在SaleSmartly上还可以实现一键群发，与客户定期保持联系，促进销售。
4.参与活动
参与 Instagram 上的活动可以增加你的曝光率，我们可以找到与你的品牌或个人风格相关的比赛和活动来参与。
5.定期发帖
通过定期发布内容可以保持你的页面的活跃度，让你的帖子经常可以出现在粉丝的主页中。
总结
Instagram蓝勾认证的操作并不难，不过需要注意的是，蓝勾徽章并不是每个用户都可以获得的，Instagram 会对账号的真实性、公众认知度和重要性进行评估。企业可以先根据上述的这些材料来看看自己是否符合资格，如果不符合的话可以尽量多发帖、多互动、多回复。
延伸阅读
Instagram网红经济发展迅速！该如何紧抓这个流量 (salesmartly.com)
跨境卖家必看！从0到1教你如何实现Instagram起号 (salesmartly.com)
ig自动回复最全教程来了！多个方式教你设置 (salesmartly.com)
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