Trust is everything in digital business. WhatsApp’s Blue Tick, Meta’s official verification badge, proves your brand’s authenticity, cuts through impersonator noise, and turns customer conversations into conversions.
The WhatsApp Blue Tick is Meta’s official verification for businesses, serving as a trusted endorsement that sets verified accounts apart from regular business profiles. This badge helps customers instantly recognize a brand’s legitimacy, minimizing the risk of scams or impersonation. It also shows that your business values customer experience by offering a more secure and reliable communication channel.
In this article, we’ll break down what the blue badge means, its benefits, how to apply, and how to improve your chances of getting approved, helping you establish trust and drive more conversions through WhatsApp.
What Is the WhatsApp Blue Tick?
The WhatsApp Blue Tick is an official verification mark that appears as a blue check next to a business's name. It confirms that the account has been verified by Meta and represents a real, recognized company that has completed the Official Business Account (OBA) verification process.
This badge not only differentiates your brand from impersonators but also strengthens your professional image and increases user trust, leading to more engagement and transactions.
WhatsApp Blue Tick vs. Green Tick: What's the Difference?
The short answer? Only the color.
Previously, only businesses using the WhatsApp Business API were eligible for the green tick. Now, the blue tick is available to businesses of all sizes, including small and medium enterprises.
If your business already has the green badge, it will automatically transition to the blue tick, no action needed.
WhatsApp Blue Tick: Eligibility Requirements
To apply for the WhatsApp Blue Tick, your business must meet the following criteria:
✅ Use WhatsApp Business Account: Your business must be operating under a WhatsApp Business account and comply with WhatsApp’s Business Policies.
✅ Active Account History: The account should have been active for a reasonable period and show message history as proof of activity.
✅ Meta Business Verification: Your business must be verified in Meta Business Manager, including submission of official documents like registration licenses, business phone number, and address.
✅ Media Coverage: Provide links to at least 5 credible news articles that demonstrate your brand’s influence. Paid PR content is generally not accepted. Organic coverage is required.
✅ Two-Factor Authentication (2FA): Ensure your WhatsApp account has 2FA enabled.
How to Apply for the WhatsApp Blue Tick
For WhatsApp Business App Users:
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Open the WhatsApp Business App.
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Go to Settings > Meta Verified.
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Choose a subscription plan and complete payment (~$8/month, varies by region).
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Confirm your business info and apply.
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📌 Important Notes for App Users:
🔒 Once submitted, your information will be locked for 20 days. Any changes during this period may result in losing your verification. |
For WhatsApp Business API Users:
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Log in to Meta Business Manager with your verified account.
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Navigate to WhatsApp Manager.
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Select the phone number linked to your business.
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Click Profile, then scroll to the “Official Business Account” section.
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Click “Submit Request” and upload links to 5 credible media articles verifying your brand’s reputation.
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Review your information and click Submit. Approval typically takes 1–3 business days, but it may vary. Avoid resubmitting during the review period to prevent delays.
📕 Further Reading: A Chart Tells You the Difference Between WhatsApp, WhatsApp Business Number and WhatsApp API
Tips to Improve Your WhatsApp Blue Tick Approval Rate
✅ Brand Consistency: Ensure your brand name is consistent across Facebook, Instagram, and WhatsApp.
✅ Organic Media Mentions: Avoid paid advertorials. Use reputable media outlets for coverage.
✅ Optimize Meta Business Info: Complete your company profile, including descriptions and contact details.
✅ Avoid Policy Violations: Violations such as spam can lead to revocation of verification.
Writing a Strong Blue Tick Application
Clear and professional application copy increases your chances. Include statistics or achievements when possible. Here’s a sample:
Dear Meta Team,
We have completed all necessary settings for our WhatsApp Business account and confirm that the submitted business information is accurate. We’re applying for blue tick verification to help our customers recognize our official identity and build stronger trust.
(Company Name)
Common Reasons WhatsApp Blue Tick Applications Are Rejected
❌ Restricted Industries: Applications from the following industries are often denied:
Pharmaceuticals, tobacco, gambling, alcohol, weapons, live animals, adult services, healthcare products, dating services, and cryptocurrency.
❌ Incomplete or Incorrect Info: Errors or missing information during application (e.g., invalid news links, incorrect business name) can lead to rejection.
❌ Lack of Brand Presence: Businesses with limited exposure or media coverage may not meet the visibility threshold for verification.
👉 Refer to WhatsApp’s Official Business Policy for more.
Key Considerations Before Applying
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Information Consistency: Your WhatsApp account info (business name, contact details, bio) must match details in Meta Business Manager and other platforms.
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Choose Credible Media: Your 5 media references should come from trusted, authoritative sources that reflect your business's legitimacy and impact.
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Maintain Account Activity: Continue engaging with customers through messages and campaigns, both before and after applying.
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Stay Updated on Policy Changes: If rejected, you’ll need to wait 30 days before reapplying. Stay informed about any updates to improve your strategy.
Follow these steps and tips to nail your WhatsApp Blue Tick application, boosting your brand's credibility and competitive edge on WhatsApp.
Why the WhatsApp Blue Tick Matters
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Build Brand Credibility: Verified accounts reassure customers that they’re dealing with a legitimate business, increasing trust and engagement.
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Enhance Professional Image: The blue tick helps your brand stand out and appear more authoritative, especially in competitive markets.
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Prevent Impersonation: As your brand grows, the risk of fake accounts rises. Verification helps protect your reputation and users.
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Lower Ban Risk: The blue tick, as Meta’s official endorsement, reduces the chances of account restrictions or suspensions.
Maximize the Value of Your WhatsApp Blue Tick
Once verified, you can unlock more value with tools like SaleSmartly, which offers:
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Multi-account aggregation for centralized WhatsApp management
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Real-time translation for instant multilingual support
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Smart automation to streamline customer service and operations
As a Meta Business Partner, SaleSmartly ensures top-tier compliance, reliability, and innovation in its WhatsApp solutions.
Final Thoughts
The transition from the WhatsApp green tick to the blue tick marks a new phase in verified digital identity under Meta’s ecosystem. It symbolizes a unified brand presence across Facebook, Instagram, and WhatsApp, enhancing consistency and trust across all customer touchpoints.
If your business hasn’t applied yet. This is your sign. Get started today and make your brand stand out on WhatsApp.
Further Reading
Step-by-Step Guide to Getting Verified on WhatsApp with a Green Tick
How to Execute Effective WhatsApp Marketing? A Practical Guide to Driving High Conversions
WhatsApp Real-Time Translation: Unlock Global Markets with Effortless Multilingual Communication
Top 5 WhatsApp Bulk Messaging Tools for Efficient Marketing
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