A must-have marketing guide for people going overseas: a comparison of major overseas social media

With the acceleration of global digitalization, social media has become the main channel for people to communicate, share and obtain information. According to the latest global digital report "DIGITAL 2022: GLOBAL OVERVIEW REPORT", as of 2022, there will be 4.62 billion social media users in the world, which is equivalent to 58.4% of the world's total population. This huge number is enough to prove the influence of social media on everyone's daily life.


The reason why social media is popular is its interactivity and openness. People can share their lives and opinions on social media, and learn about information from all over the world. It provides a broad and free platform for people to express their thoughts and emotions freely. People can also learn about information and culture from all over the world through social media, breaking through the limitations of geographical location.


Characteristics of overseas social media


Facebook has always been the social media platform with the most active users in the world. As of April 2023, Facebook has 2.989 billion monthly active users. More than 40% of Facebook's monthly active users are from the Asia-Pacific region, and the region contributes 38% of daily active users. The average age of users is between 18 and 34 years old, accounting for 53.4% of all users. In terms of content themes, it mainly focuses on pictures and texts, and entertainment, news and brand account content are the most popular.



According to its global advertising audience coverage, YouTube has at least 2.527 billion users worldwide. It is the platform with the longest average user usage time, with an average monthly online time of 23.7 hours for YouTube users. The three countries with the most YouTube visits are the United States, India and Japan, and users tend to be male. YouTube content is mainly video, among which music, game and tutorial videos are more popular.



As of January 2023, Instagram has 2 billion monthly active users worldwide, making it the fourth most commonly used social media platform, with the largest number of users in Europe and the United States. Among Internet users aged 16 to 24, 48.4% chose Instagram as their favorite social platform, and the users are mainly young people. In terms of content themes, fashion and beauty, shopping, music and dance, celebrities and creators, and memes are the most popular areas for platform users. Instagram's celebrity economy is also relatively developed among many overseas social media.



TikTok is the fastest growing social media platform in recent times, with more than 1 billion monthly active users worldwide. According to Socialinsider's analysis of the interaction rate of overseas social media in the past two years, TikTok's average interaction rate is much higher than that of major social media platforms, and the gap is still widening. In terms of regions, TikTok is most popular in Thailand, the United States, Vietnam, Brazil, and Mexico. TikTok mainly focuses on short videos, and also involves some e-commerce services. It is currently used by young people overseas.



LINE is an instant messaging application mainly targeting the Asian market, with more than 840 million users, and is most popular in Japan, Taiwan, China, and Southeast Asia. In addition to being a communication tool, LINE has also become an all-round hub for users' digital needs. In addition to basic social media functions, it also provides electronic payment, ticket purchase, ride-hailing and other functions.



WhatsApp is one of the most widely used instant messaging applications in the world, with a monthly active user base of 2.7 billion. Its service covers 180 countries and regions around the world, with a large share in South America and the Middle East. WhatsApp itself is also updating and iterating to cater to commercial operations. From WhatsApp Business for small businesses, to WhatsApp Business API/Cloud API, to WhatsApp Payment, WhatsApp Channels, WhatsApp Flows and many other product and service functions, WhatsApp has successfully created another "WeChat" ecosystem overseas.



Telegram is an instant messaging application mainly targeting the European and American markets, with monthly active users exceeding 500 million. Especially in the United States, it has become the second most downloaded social media software. The characteristic of Telegram is that it uses end-to-end encryption. All chat content (including attachments) will not be transmitted through the Telegram server, so it will not be seen by third parties. Many users choose to use Telegram because of this feature.


How to Manage These Social Media Platforms

Frequent switching of accounts is a difficulty in multi-account management, which will cause a lot of inconvenience in management. In order to solve this problem, we can adopt some methods to simplify the process of multi-account management. For example, we can use some multi-account management tools, which can help us switch accounts quickly and improve work efficiency. SaleSmartly, as a professional omni-channel customer communication platform, can aggregate accounts of multiple overseas social media platforms such as LiveChat, WhatsApp, Facebook Messenger, Instagram, Telegram, Line, Email, WeChat, etc.

(1) Aggregate chat:

SaleSmartly can centralize messages from multiple channels and accounts in one place for marketing and services, avoiding the complicated procedures of frequent number switching and number changing, and reducing the chance of missing customer information, helping users provide better services to customers.

(2) AI support:

In SaleSmartly , you can set up robot services and enter some basic scripts, frequently asked questions and product introductions into the system. When customers ask relevant questions, the robot can directly give corresponding responses, realizing seamless processing of customer messages 24 hours a day, 7 days a week, while reducing the pressure on manual customer service.


(3) Teamwork:

SaleSmartly can assign different chat sessions within a team to corresponding members as needed to achieve team collaboration and improve efficiency.

(4) Customer Relationship Management:

You can directly build a customer database in SaleSmartly to unify and centralize customer information. You can then follow up with regular follow-up chats to achieve integrated management of customer information.

(5) Data analysis:

Aggregate multi-dimensional visual data, including customer information, session data, reception data, etc., to help users grow their business through data.


(6) Real-time translation:

SaleSmartly includes real-time translation in 134 languages, helping users to have multi-language conversations and opening up new markets.



Social media plays an increasingly important role in today's society. It is an indispensable tool in our daily life and work. Different social media platforms have their own characteristics, and everyone can choose according to their needs. For example, Facebook is the most "active" social media platform in the world, Instagram is more suitable for young people to share their lives, and TikTok is the social media platform with the highest interaction rate. Only by understanding the characteristics of each platform can we maximize their role.


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Last modified: 2024-05-09Powered by