Introduction to social media marketing from multiple angles! Learn to grasp the new trend

Social media marketing, which was born in the context of mobile Internet, has now attracted widespread attention. Global advertising expenditure has been rising steadily in the past decade. With the development of mobile Internet, people spend more and more time surfing on their mobile phones, and marketers' attention has shifted to online channels. Social media marketing has also accounted for an increasing proportion of the overall advertising budget of enterprises.

According to the statistics of global social media data on SaleSmartly's official website in 2023, there are 4.62 billion active Internet users using social media worldwide, accounting for 58.4% of the world's population. This shows the great impact of social media on human beings.

Image source: SaleSmartly official website

What is Social Media Marketing?

Social Media Marketing is a way of using social networks, online communities, blogs, encyclopedias or other Internet collaborative platforms to conduct marketing, public relations and customer service maintenance and development. Social Media Marketing is also known as Social Media Marketing, Social Media Marketing, Social Media Integrated Marketing , and Mass Weak Relationship Marketing. The two core elements that define social media platforms are: getting people connected and getting people to create or share content.

What can brands do with social media?

• Social media allows brands to market their products and services through social media and increase brand awareness.
• Through social media, brands can communicate directly with their fans and customers in a more human way and build relationships between brands and consumers.

What are the advantages of social media marketing?

1. Accurate positioning

The special features of social media marketing can help you accurately locate target customers, push your marketing content to potential customers, and build brand awareness. For example, most of the previous advertising pushes were through television, which could not accurately reach the target audience and required more investment. Social media marketing can achieve accurate push positioning through data analysis, creating greater value at a lower cost.

2. Get closer to customers

The interactive nature of social media can bring companies closer to their users. On social platforms, you can interact with your customers in a variety of ways. The interaction can be humorous and interesting, establishing a positive image of the brand in the minds of customers. In addition, as the first voice channel, social media can be used for timely public relations when problems arise in the company, enhancing user dependence, building trust with users and improving brand favorability.

3. Diverse marketing strategies

Social media marketing is a marketing model that is constantly innovating and developing. More and more companies are trying to use social platforms to conduct various online activities, product placement, market research, viral marketing , etc. Social platforms can meet various marketing strategies and help companies attract customers by different means.

What are the mainstream social media platforms abroad?

Image source: SaleSmartly official website

Facebook

Facebook is the world's largest social software, and it ranks first in more than 100 countries around the world. Facebook is a universal social media network. It has more than 2 billion monthly users, more than a quarter of the world's population, and is the traffic king among many social networking sites, with an unparalleled user base.

Instagram

Instagram, abbreviated as IG and ins, is a social application software owned by Facebook that provides free online photo and video sharing. It mainly gathers young people, and the content is more eye-catching and more in line with the preferences of mainstream young people.

Youtube

YouTube is the world's largest video sharing website. It is owned by Google and was founded in 2005. Users can post, browse and comment on video content. YouTube is a good channel to showcase brand image. Videos have a stronger communication power than text or pictures. Often high-quality YouTube videos will enjoy a higher ranking in search engines, which helps brands quickly increase exposure.

TikTok

TikTok is one of the fastest growing social platforms and is quickly becoming the social platform of choice for many young people. According to a survey, users spend an average of 22.9 hours per month on the platform, more than any other social network. They follow their favorite TikTok influencers. If an influencer on TikTok recommends a brand, their followers are likely to notice it.

What are some tips for social media marketing?

Deliver better customer service with omnichannel chatbots

Brands that want to expand their business reach and sales capabilities on social media need to ensure that they also expand customer support and provide quality service to a large number of customers. Chatbots are the most effective way. By using the automation function of chatbots, brands can integrate information from different channels into one page, making it easier for brands to respond to customer inquiries in a timely manner, answer common questions, etc., and set personalized responses to increase authenticity when interacting with customers. This can guide users through the purchase process and increase sales.

Omni-channel chatbots can improve efficiency for enterprises. They can integrate different mainstream social media information into the same page, eliminating the need to switch back and forth between pages. They can process customer information more promptly and conduct seamless sales, marketing or services through online chat (Livechat), Messenger, WhatsApp, Telegram, Instagram, Line, Email, WeChat, etc., to obtain a unified customer experience.

Image source: SaleSmartly official website

Keep your social media content updated

In social media, a platform with rich resources and active users, information is constantly updated. If a company stops updating for too long, it will soon be drowned in countless new information and forgotten by users. Therefore, companies need to maintain the frequency of updates, ensure the continuous output of content, and retain user attention in order to keep the brand fresh.

Frequent interaction with users

If you only use social media to publish some official content without interacting with users and cannot guarantee the high quality of the content, users will lose interest in your content and gradually lose attention. In order to highlight the "human touch" of the brand, the brand should interact with your users in content or comments that are in line with the age group of the target users. At the same time, it can also increase users' discussion of your topic, and the platform will increase the push of your content.