TikTok Enterprise Certification Tutorial: Essential Steps to Improve Account Credibility

TikTok Business Verification is a method TikTok uses to confirm the authenticity and authority of accounts. Once verified, businesses gain an official badge on TikTok, enhancing their professional image and boosting user trust in their content. TikTok Business Verification also unlocks advanced features such as analytics tools, aiding businesses in better understanding audience behavior and optimizing marketing strategies.

Switching Personal Account to Business Account

Desktop Version

1. Visit the TikTok website and log into your account.

2. Find and click on "Settings" in the top right corner.

3. At the bottom of the page, toggle on the switch for a business account.

4. Select the category that best describes your account and click "Next" to complete the process.

Mobile Version

1. Open the TikTok app and log into your account.

2. Tap on "Profile."

3. Click the hamburger menu icon in the top right to open your settings and privacy page.

4. Tap "Account."

5. Tap "Switch to Business Account."

6. Choose your account category, then tap "Next."

TikTok Business Account Features

Conversion and Promotion Tools

Businesses can effectively collect potential customer data through flexible forms embedded in their homepage, videos, and live events. With the homepage attributes feature, businesses can display key business information on their TikTok page, driving more traffic to their official website or app.

Additionally, TikTok's comprehensive analytics tools allow businesses to track and analyze growth trends, content promotion effectiveness, audience demographics, and live interaction data.

Creative and Publishing Tools

TikTok's Creative Center is a robust resource hub offering content inspiration and industry trends, as well as a scheduling tool allowing posts to be scheduled up to 10 days in advance and a rich commercial music library for easy access to a vast array of songs and sound effects to enrich creative content.

Interaction Management

TikTok can automatically send greetings, FAQs, and preset messages triggered by keywords, while its web interface for comments and messages enables businesses to manage replies efficiently and create contact cards on the desktop version. The homepage contact attribute feature highlights key business information such as email, location, and phone number, and native geolocation targeting allows for selecting specific countries or regions as the target audience before posting content for more precise market targeting.

Comparison of TikTok Personal and Business Accounts

Feature Comparison

TikTok Business Verification

1. Locate business registration in the TikTok business account management backend.

2. Fill in company name, country or region, address, phone number, business license ID, and other information.

3. Submit for review.

Note: TikTok Business Verification has regional restrictions. Companies from China (including Hong Kong, Macau, and Taiwan) cannot submit for review and need to use a business license from another country, such as Singapore, Malaysia, the USA, Japan, etc. Specific details can be found on the TikTok Business Verification page.

Common Questions

How long does TikTok Business Verification take?

The time for TikTok Business Verification may vary. Once all necessary documents and information are submitted, it typically takes a few days to a few weeks to complete the review. Ensure the information provided is accurate to avoid unnecessary delays.

How to maintain the status of a TikTok Business Account after verification?

Maintaining up-to-date business information, regularly posting high-quality content, and interacting with users are key to keeping a TikTok Business Account in good standing. Additionally, monitor account analytics and adjust strategies based on feedback to ensure continuous compliance with TikTok's verification standards.