How to effectively stir and clean groups to improve the quality and engagement of WhatsApp groups

As a global giant in private communication, WhatsApp 's group function is the preferred platform for many cross-border sellers to chat and sell. Sometimes, in order to increase the popularity of their WhatsApp groups, merchants will conduct a series of "group speculation" and "group cleaning" operations. Group speculation refers to the strategy of operators to increase group activity through multiple accounts, while group cleaning involves cleaning inactive members and introducing new blood to improve group quality. Next, this article will discuss the two methods of "group speculation" and "group cleaning" in detail, and provide corresponding suggestions.

Definition of WhatsApp group hype and group cleansing

Definition of stir-fry

"Group speculation" is a behavior that simulates high activity and user engagement by operating multiple accounts to interact in the same group. An employee may control up to a dozen or more WhatsApp accounts, each of which exists as an independent group member. These accounts interact in an organized manner within the group, such as initiating discussions, replying to messages, sharing content, etc., thereby creating the illusion of an active community. The purpose is to attract the participation of real users, increase the trust of potential consumers, and improve the conversion rate of goods or services.

Definition of group washing

"Group cleaning" means that group administrators regularly clean up inactive or invalid group members and may invite new members to join to keep the group active and relevant. The purpose of group cleaning is to maintain the quality of the group and ensure that information can be effectively conveyed to truly active and interested users. This practice helps to improve the operation effect of the group and better achieve the goals of commercial promotion or social interaction.

The difference between stir-frying and washing groups

The main difference between group speculation and group washing lies in the subject and purpose of the operation. Group speculation focuses on artificially creating an active communication atmosphere through the operator's own multi-account operation, while group washing focuses on improving the overall quality of the group by managing the participation of real users. Although both aim to increase the attractiveness of the group, group speculation relies more on false appearances, while group washing focuses on the actual user quality and participation.

The purpose and operation process of WhatsApp group speculation

The core of group speculation is to attract potential buyers or enhance the participation of existing users through artificially created activity. In this process, the group owner or merchant may gain economic benefits from product sales, brand promotion or other value-added related services. The profit model of group speculation is usually indirect, which indirectly promotes sales and achieves profits by increasing the attractiveness of the group.

WhatsApp group chat process

1. Log in to WhatsApp backend and register multiple WhatsApp accounts. If you want to register a WhatsApp personal account or a WhatsApp Business account, you can register directly on the official website.

If you cannot receive the verification code, you can check the following article: Unable to receive WhatsApp verification code? Here are the reasons and solutions! (salesmartly.com)

2. Integrate these accounts into the SaleSmartly backend. All accounts will be integrated on the same operation panel to facilitate subsequent "group speculation" and "group cleaning" operations.

3. Then find [Group Message] - [Create Plan] - Select WhatsApp App channel

4. To filter the recipients, click [Advanced Filter], select the account to which you want to send the message from the social media accounts, and then confirm the filter.

5. In addition to basic screening through social media accounts, you can also add the following conditions to conduct group operations more accurately.

6. Fill in the content to be sent. SaleSmartly supports multiple forms such as text, pictures, attachments, videos, and audios, and allows you to choose the time to send. Remember to have a time difference between different accounts, otherwise it will be easy to be exposed!!!

The purpose and operation process of WhatsApp group cleaning

The main purpose of group cleaning is to improve the overall quality and efficiency of the group. By filtering out inactive or irrelevant members, group owners can ensure that information and discussions are more focused on the target audience. Group cleaning also helps improve the user experience within the group because members can interact in a more active and relevant environment. And group cleaning can also provide a more accurate audience for targeted advertising, thereby improving advertising conversion rate and ROI (return on investment).

WhatsApp group cleaning process

1. Evaluate member activity : Regularly check the activity and engagement of group members. This can be done by observing how often they speak, how often they respond to other people's messages, and how much they participate in group activities.

2. Communicate directly with group members : If a member has been inactive for a long time, the group administrator can contact them privately to ask if they are still interested in the group and inform them of the group's active participation policy.

3. Removal of inactive members : After giving members ample notice and time, if they remain inactive, group administrators may consider removing them from the group. This should be done in a respectful and polite manner.

4. Feedback and adjustment : Collect feedback from group members to understand their views on the group and suggestions for improvement. Adjust group management strategies accordingly to improve user experience and group efficiency.

5. Regular cleanup : Set a certain period, such as cleaning up group members once a quarter or once a year.