WhatsApp anti-blocking (Part 3): Add an unsubscribe button

The content and behavior are in compliance with the business policies set by WhatsApp, but I don’t know why the account was still blocked by WhatsApp officials?

As mentioned earlier, if a WhatsApp account receives too much negative feedback, the official may limit or cancel access or use of WhatsApp business products. In short, if a large number of reports or complaints are received from users, the account may also be blocked. In this article, we will tell you a trick to reduce reports or complaints - add an unsubscribe button in the message template and create a high-quality unsubscribe experience.

Add an unsubscribe button

If there is no unsubscribe button in your message template, customers who do not want to receive your follow-up messages can only click on the options in WhatsApp to block your business, such as blocking or reporting. Therefore, it is necessary to provide customers with an unsubscribe button. Customers will choose to click the unsubscribe button directly because it is convenient and quick. Providing customers with the option to unsubscribe in your message template can effectively reduce the probability of being complained or reported, and ensure that your business can continue.

How to create an unsubscribe button

1. Bind your account to SaleSmartly , and then find [Automated Process].

2. Select the corresponding account channel and click Create Process.

Trigger: Visitor sends a message - exact match - fill in the unsubscribe keyword (such as stop)

Add a visitor tag: You can name the tag yourself. Only company employees can view it and it will not be shown to customers.

3. When sending group messages/emails, add a sentence at the end of the article: If you need to unsubscribe from this type of messages, please reply stop.

Then the system will automatically classify customers who reply to stop as unsubscribed.

If it is a WhatsApp business account or API account, you can add an introductory message and unsubscribe button when applying for the template information, so that customers can unsubscribe more conveniently.

4. When sending group messages in the future, remember to filter the recipients.

Select [Advanced Filter] - [Visitor Tag] - [Value Does Not Contain] - [Unsubscribe]

After setting, the information will no longer be sent to customers who have unsubscribed.

Benefits of adding an unsubscribe button

Can initiate more conversations

Some social media, such as WhatsApp API, have a limit on the number of messages sent, which determines how many conversations a business can actively initiate with a single customer within 24 consecutive hours. Different restriction levels have different numbers of conversations that can be initiated, for example, 1,000, 10,000, 100,000, or unlimited.

The more customers block your message templates, the higher the limit on the number of messages you will be subject to. After setting up an unsubscribe button, you can effectively block some customers who do not want to receive messages, reduce customers' blocking of your messages, and thus ensure the limit on the number of messages sent by the WhatsApp API number.

Stay connected with customers instead of being blocked

If you are blocked by a customer because of marketing messages, you will no longer be able to keep in touch with them. However, if you add an unsubscribe button to your marketing messages for customers to choose, they can click the unsubscribe button instead of blocking, so that you can still keep in touch with them normally and provide transactions and customer service.

Better understanding of customer preferences

Currently, many social media channels do not have a way to see which customers have blocked you, but if you add an unsubscribe button, you can clearly see which customers want to block your marketing information. This can better understand their preferences and preferences, and provide better services based on this factor. And this can also help you understand and improve your marketing information.

Create a high-quality unsubscribe experience

Before setting up your unsubscribe button, it’s important to understand how to create a high-quality unsubscribe experience for your customers.

Respect all unsubscribe requests

Stop sending marketing messages to customers who have chosen to unsubscribe after they click the unsubscribe button. Otherwise, you will create a negative experience for your customers and make them even angrier. This will most likely lead to more complaints and reports, which could result in your account being blocked.

Send confirmation messages to customers who request to unsubscribe

After customers click the unsubscribe button, send them a confirmation message and add a cancel button below the message to help customers who change their minds or accidentally click the unsubscribe button to cancel the unsubscribe. The confirmation message can also ask customers why they choose to unsubscribe and what kind of information they prefer to receive, which can help your business improve marketing information and audience targeting.

Identify messages to add unsubscribe buttons to

In reality, not every marketing message needs an unsubscribe button, as this is likely to encourage customers to opt out. We think you’ll be most effective if you include an unsubscribe button in the following types of messages:

The first message a customer receives from your business

The first message after a long period of no marketing

·Messages sent to customers who have not subscribed