As the world's most popular short video software, TikTok has always been a platform for many cross-border sellers to use for content marketing . As one of the core functions of the TikTok platform , the follow mechanism allows users to build personal networks and constantly discover new creators and content. However, many users have recently reported that they cannot follow others on TikTok, which not only hinders the social experience but also affects the dissemination of content and the opportunity to reach new audiences. This article will delve into the various reasons that lead to abnormal follow function on TikTok and provide professional solutions to help users restore and optimize their social interactions.
Reasons why you can’t follow others on TikTok
New account basic weight is missing (main reason)
In order to ensure the quality of the community, the TikTok platform has adopted a mechanism of gradually delegating power to newly registered accounts. New users usually do not have the same weight as old users in the initial stage, so they may be restricted in following others, changing their profile pictures and profiles, etc.
Network connection issues
TikTok is a platform that requires a scientific Internet tool to log in, so if users encounter abnormal follow functions, they can check whether it is a problem with the scientific Internet tool. If you can watch TikTok videos but cannot like or follow, it means that there is a problem with the network environment , which is equivalent to "tourist mode".
User account restricted
(1) Violation of community guidelines:
TikTok has clear community guidelines for user behavior. Any violation of these guidelines, such as posting inappropriate content or abusing features, may result in restrictions on the account, including temporary inability to follow others.
(2) Being reported:
If a user account is reported by other users for inappropriate behavior, TikTok may review the account and impose temporary or permanent functional restrictions if violations are confirmed.
(3) Automatic anti-spam system:
TikTok's built-in automatic anti-spam system monitors abnormal behavior, such as following a large number of users in a short period of time. Such behavior may trigger the system to limit the following function of the account.
TikTok system failure
Very occasionally, the TikTok platform itself may experience technical failures or maintenance that affect the normal use of the follow function.
How to fix the problem of not being able to follow others on TikTok
You must log in on your mobile phone first, you cannot just log in on the web page.
1. Restore factory settings
Whether you are using an Android or iOS device, you must restore your phone to factory settings before downloading TikTok. This will help clear the device's domestic usage history and reduce the risk of being restricted by the platform.
2. Adjust language and region settings
Set the device language to English and change the region to the United States to simulate the environment of overseas users .
3. Remove the SIM card
When using TikTok, please remove the domestic SIM card in your phone. This will prevent the platform from identifying you as a domestic user.
4.iOS devices need to use an Apple ID from another region
For users using iOS devices, make sure you use a non-domestic Apple ID when logging into the App Store. If you don't have an overseas ID, you can choose to register one yourself or purchase it through the online platform.
5. Ensure the anonymity of the network connection
Every time you open TikTok, check that your network connection has a high degree of anonymity, ideally over 95%. If it does not, it may mean there is a problem with your network settings.
6. Register an account using your email address
When creating a TikTok account, it is recommended to register using an email address and avoid using an overseas mobile phone number to reduce the chance of being identified.
7. Fill in your age correctly when registering
Please make sure that the age you fill in when registering is greater than 18, as TikTok may impose traffic restrictions on the accounts of underage users.
How to carry out TikTok marketing in the future
After successfully building a following network on TikTok, we can gradually launch our marketing strategy. At the beginning, we can attract audiences by publishing creative videos with rich content, which can not only increase exposure, but also promote our own products in the video. If necessary, we can also use TikTok Shop to sell goods directly. As the marketing activities deepen, we can use SaleSmartly, a powerful tool, to further improve customer service efficiency.
SaleSmartly 's TikTok auto-reply feature can help us receive our preset responses immediately when potential customers send private messages to inquire about our products. And SaleSmartly's AI intent recognition technology is different from traditional automatic replies. It no longer relies on customers to use specific keywords to trigger replies. No matter what kind of query the customer expresses, as long as it is a similar question, SaleSmartly can accurately identify and send our preset answer.
Further reading
- TikTok download guide: How to create an Apple US ID (salesmartly.com)
- How does TikTok divert traffic to private domains? And how can it be taken over? (salesmartly.com)
- Mastering Multi-Account TikTok Marketing: Advanced Strategy and Analysis Techniques (salesmartly.com)
- Mastering TikTok’s Profit Model: In-depth Analysis of TikTok’s Money-Making Strategy (salesmartly.com)
- TikTok Operation Guide: 20 Professional Tips to Create Popular Videos (salesmartly.com)