New ChatGPT Feature: How to Use ChatGPT Search for SEO？

ChatGPT is an AI software that has received widespread attention in the past two years. As of December 2024, there are more than 300 million active users per week, and users send more than 1 billion messages to ChatGPT every day. More and more users who use AI are gradually turning from traditional search engines to ChatGPT to get answers when they encounter problems. The previous ChatGPT was just a conversational language model and had no effect on the visibility of the website. However, in October this year, OpenAI launched a new feature - ChatGPT Search, which gave AI the function of a search engine. When users search for questions in ChatGPT, they can see the source of the answer. This means that companies have the opportunity to improve the visibility of their websites through ChatGPT .

For companies that focus on SEO optimization, the emergence of ChatGPT Search marks the formation of a brand new search engine optimization market. Companies can prepare for this huge AI search market in advance by consciously optimizing article content to adapt to ChatGPT SEO, thereby improving the visibility of corporate content.

What is ChatGPT Search?

ChatGPT Search is not a search engine in the traditional sense, but an AI chatbot with search function . It allows users to ask questions in everyday language, quickly recognizes the user's intention through AI , and integrates the answers on the Internet to input to the user.

Unlike the previous method of optimizing Google SEO by relying on keywords , ChatGPT Search focuses more on identifying user search intent and is more suitable for answering more complex questions such as information searches and those that require organization and summarization .

In the past, many articles focused on teaching how to use ChatGPT to write SEO articles, thereby improving the visibility of websites on traditional search engines. After the emergence of ChatGPT Search, ChatGPT can be a search platform. For enterprises, the key is to optimize the content of articles so that they can be more easily retrieved by ChatGPT, thereby improving the visibility of content on ChatGPT.

How to use ChatGPT Search?

1. Enable search in the ChatGPT official website dialog box

Go to the ChatGPT official website, enable the Search function at the bottom of the dialog box (the button turns blue), enter the question after enabling it, and the ChatGPT answer will indicate the source of the information.

2. Install the ChatGPT Search browser extension

Click this link ChatGPT Search to download the plug-in, [Add to Chrome] - [Add extension] - open a new tab, ChatGPT's search box will replace Google search, and all searches will be completed through the ChatGPT AI chatbot.

ChatGPT Search’s Impact on SEO

1. Increase content exposure

ChatGPT Search directly marks the source website of the answer, which is not only conducive to displaying the articles of the corporate website on the source page, but also has the opportunity to display the brand in the answers generated by ChatGPT. For example, when searching for "Telegram robot", you can see that SaleSmartly 's articles are marked as source links and directly displayed as part of the answer. If the article content is optimized properly, this form of display can increase the exposure of the company and the click-through rate of the website.

2. Enhance user trust

When using ChatGPT Search, users are usually worried that AI chatbots will generate wrong content. Therefore, when searching on ChatGPT, users tend to click on the link of the source marked by the answer to confirm the accuracy of the information. This feature brings more traffic to the articles and websites that provide the source, further enhancing users' trust in the website content.

3. Bring opportunities to natural ranking websites

In Google search, advertising articles often occupy the top rankings, while articles with high natural rankings may be pushed to the back. However, ChatGPT Search's algorithm is currently not affected by advertising, which is an opportunity to improve SEO visibility for websites with limited advertising budgets. For example, when searching for "Top 10 WhatsApp CRMs", the first few results in Google search may all be articles with the "Sponsored" label, while ChatGPT directly prioritizes the first-ranked article.

4. Improve local SEO content visibility

If the business has regional attributes, ChatGPT SEO also provides huge advantages. Take restaurants with obvious regional characteristics as an example. When users search for "the best restaurants in London" on ChatGPT, the system will directly display the name and address of the restaurant based on the location and reviews. For regional businesses, they can increase their exposure in ChatGPT searches by optimizing localized keywords and content. By emphasizing the characteristics, services, user reviews and other information of the region, companies can improve their rankings in ChatGPT searches, thereby attracting more attention from local users.

How to use ChatGPT Search to improve content visibility

ChatGPT Search mainly answers user questions by crawling content from other search engines. Although it is still in its infancy, companies can optimize content according to existing SEO rules and combine the following strategies to improve visibility in ChatGPT and search engines:

1. Content Optimization

Create high-quality, informative content to meet users' search needs. When using ChatGPT-generated content, ensure its accuracy and add titles, paragraphs, and summaries with structured information to improve crawling results.

2. Leverage Bing SEO

ChatGPT Search relies on Bing as its main index library, so improving SEO rankings on Bing is crucial. Similar to Google SEO, the key to optimizing Bing SEO lies in the reasonable layout of keywords and high-quality content. However, ChatGPT only uses Bing as its main search engine, and there are other data sources. In addition, the algorithms of ChatGPT and Bing are different. Articles that rank high on Bing are not necessarily high on ChatGPT answer sources. Reducing current expectations is just a matter of early layout. The market for Bing search and ChatGPT search is not that large yet.

3. Introduce interactivity

Inserting a more colloquial FAQ at the end of the article to enhance the colloquial nature of the content may make it easier for ChatGPT to crawl.

Other usage scenarios of ChatGPT

In addition to the ChatGPT Search function, ChatGPT can also achieve more practical functions by connecting to different platforms, such as creating AI chatbots and oral practice tools to meet the diverse needs of users.

1. Connect ChatGPT to SaleSmartly backend to create AI chatbot

If you want to improve the SEO ranking of your website, an important way is to increase the time users stay on the website. With the help of ChatGPT's AI chat function, you can effectively extend the time users spend visiting the website. However, ChatGPT cannot be directly embedded in an independent site. The solution is to integrate the SaleSmartly chat plug-in into the corporate website. The SaleSmartly plug-in supports the configuration of the ChatGPT AI chatbot. After successful configuration, if the user's question is not answered in the automatic reply set by the company, ChatGPT will trigger automatic chat, allowing users to chat with ChatGPT to increase their stay on the website. For a tutorial on how to configure the ChatGPT AI chatbot, please refer to this tutorial: How to configure the ChatGPT API Key? -SaleSmartly-Help Center-SaleSmartly Usage Guide

2. Connect ChatGPT to Azure to create a speaking practice robot

For many people who want to practice speaking, building an authentic English language environment is particularly important. By applying for permission to use GPT4 on the Azure website, users can turn ChatGPT into a readily available speaking practice robot. ChatGPT can not only provide grammar correction and language suggestions, but also simulate a variety of life scenarios, such as shopping, travel conversations, foreign trade development, etc., to help users improve their actual speaking application capabilities. In addition, the customization function of the Azure platform allows users to optimize the robot's conversation style according to their own needs, making it closer to the real language environment.

Frequently asked questions

How to increase the chances of having your articles crawled by ChatGPT?

At this stage, it is still necessary to do a good job in keyword layout and article structure optimization to ensure that the article content is of high quality, clear logic and rich content information, so as to increase the possibility of the article being crawled by ChatGPT and other search engines.

Are there any targeted techniques to ensure that articles will be crawled by ChatGPT?

Currently, there is no definite method to ensure that articles will be crawled by ChatGPT. Although ChatGPT Search has search engine functions, OpenAI itself has not yet clearly proposed optimization techniques to improve ChatGPT rankings. The current optimization measures are still based on traditional SEO writing rules, and specific improvement methods need to wait for the further development and improvement of ChatGPT Search functions.