2026 Meta Location Verification for Advertisers: What You Need to Know

Have you recently seen a location verification notice in your Meta ad account?

If so, Meta is asking you to confirm where the business associated with that account is located. You’ll need to complete the verification by the deadline shown in your account. Otherwise, your active ads may be paused.

Not every advertiser will receive this request at the same time. The deadline and available verification methods can also vary by account. This guide explains how Meta advertiser verification works for business location, what to check before submitting your information, and how to complete the process.

What Is Business Location Verification for Meta Advertisers?

Business location verification is the process of providing Meta with information to confirm the location of the business associated with your ad account.

According to Meta, this process helps the company comply with applicable local regulations and is generally consistent with similar practices used by other major digital advertising platforms.

You only need to complete the process if Meta prompts you to do so. When you receive a notice, you’ll need to choose one of the methods offered in your account and submit information that matches the country or region shown in that ad account.

What Should You Know After Receiving a Verification Notice?

Confirm When Verification Is Due

First, check the deadline shown in the notice.

Meta may send several reminders before the deadline. If you still haven’t completed verification when the deadline passes, ads in that account will stop running.

You can verify the account later and resume advertising, but the interruption may affect campaigns that are already generating traffic or leads. If you have an active promotion, leave enough time to submit your information and receive the result.

Check the Country or Region on the Ad Account

Next, make sure the country or region shown in the ad account is correct.

The information you use for verification must be connected to that location. For example, an ad account registered in Singapore should be verified with an eligible Singapore phone number, payment method, or government-issued ID.

If your verification information comes from a different country or region, Meta may not accept it. If the account itself was created with the wrong location, you will need to create a new ad account rather than keep trying different verification details.

Review Every Account That Is Running Ads

Verification applies to individual ad accounts, not to the entire Business Portfolio.

For example, if three ad accounts in the same Business Portfolio receive the notice, all three must be verified. Completing verification for one of them will not cover the other two.

If you manage several accounts, record the account ID, registered location, deadline, and verification status for each one. This helps prevent an active account from being overlooked.

Decide Who Will Complete the Verification

If you are an agency managing a client’s ad account, determine whether you already have the information needed to complete verification.

If not, you can either ask the client to provide it or give them admin access so they can complete the process directly in Meta.

The second option may be more practical when verification requires the client’s personal ID, payment details, or a code sent to their phone. After they submit the information, you can check the account status and confirm whether the ads are still running.

Don’t Lose Existing Leads if Your Ads Are Paused

A verification-related pause stops the ad account from delivering ads, but it does not remove conversations that have already started.

Customers who contacted you through Click-to-WhatsApp ads, Messenger, or Instagram messaging ads may still be waiting for a response. These leads should continue to be followed up while you complete verification.

SaleSmartly brings messages from WhatsApp, Facebook Messenger, Instagram, and other channels into one shared inbox. Your team can see the conversation history, assign each lead to the right person, and use tags to track follow-up progress.

After the ads resume, you can also monitor whether new inquiries are coming in again while continuing to manage the conversations that started before the pause.

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How to Complete Meta Business Location Verification

Open the ad account mentioned in the notice and check that its country or region is correct. Meta will then show the verification methods available for that account.

Your account may provide one or several options. You only need to complete one of them.

Option 1: Verify With a Phone Number

Use a phone number registered in the same country or region as your ad account.

To complete the verification:

1. Select phone number verification.
2. Enter an eligible local phone number.
3. Choose an available channel: SMS, phone call, or WhatsApp.
4. Enter the verification code sent by Meta.
5. Submit the code and check the result.

The number used for verification will not replace the phone number already listed in your account.

Option 2: Verify With a Payment Method

Use a payment method issued in or associated with the country or region registered for your ad account. Depending on your location and account settings, this may include:

• Credit or debit card
• Direct debit
• Local payment method

This option may not be available for every account or platform.

The payment method will be added to your ad account for future use, but it will not automatically become your preferred payment method. Your preferred payment method will only change if you update it yourself.

Option 3: Verify With a Government-Issued Personal ID

Upload a personal ID issued by the government of the country or region registered for your ad account, then wait for Meta to review it.

Before submitting, make sure the document meets Meta’s requirements and that its issuing country or region matches the location registered in your ad account.

Meta says the review may take 24 hours or longer. If your account has a deadline, leave enough time for the review instead of submitting your ID on the final day.

After completing one of the available methods, return to the ad account and check the verification status. If your ads were paused because the deadline was missed, they can resume once verification is complete.

What if Your Ad Account Country or Region Is Incorrect?

The country or region selected when an ad account is created cannot be changed.

If your account shows the wrong location, you will need to create a new ad account using the correct country or region. Before creating one, be aware that:

• Campaigns cannot be transferred from the existing account
• Any accrued balance cannot be transferred to the new account

Your options depend on whether the existing ad account is connected to a Business Portfolio.

If the Account Is Not Connected to a Business Portfolio

You can close the existing account and create a new one with the correct country or region.

Alternatively, you can create a Business Portfolio and add the new ad account to it. You do not have to close the existing account, but ads in that account will remain paused until its location verification is complete.

If the Account Is Connected to a Business Portfolio

You can create a new ad account with the correct country or region within the same Business Portfolio. The existing account does not need to be closed.

Because campaigns cannot be transferred, you will need to set them up again in the new account.

Conclusion

Seeing a new verification request in your ad account can feel worrying, especially when you have active campaigns running. Start by checking the deadline and confirming that your information matches the location registered in the account.

Completing the process early gives you more time to handle any issues and keep your campaigns running as planned.

Frequently Asked Questions

Does Every Meta Advertiser Need to Verify Their Location?

No. Location verification is currently required for active advertisers who receive a prompt from Meta. If you have not received a notice, you generally do not need to search for a verification page or take any action.

Does One Verification Cover Every Account in a Business Portfolio?

No. Business location verification is completed separately for each ad account. Every account that receives a notice must be verified.

Can I Resume Advertising After Missing the Deadline?

Yes. If you miss the deadline, ads in the account will be paused. You can still complete verification afterward and resume advertising.

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