How to customize your audience list on Facebook? An advertising guide to accurately target and reach potential customers

Many overseas sellers collect a lot of information about potential customers when they are doing online marketing or offline exhibition promotion, but they often struggle with how to activate these customers regularly. Facing these precious customer resources, if you try to reach them by frequently sending emails or group messages on social media, it will often backfire. Not only will you be easily blocked or reported by customers, but you may also risk having your account blocked. In the end, not only will you not be able to achieve conversions, but you will also lose a lot of valid accounts. So we have to find a more compliant marketing method - Facebook advertising .

Facebook ads, with its strong customer base and precise targeting capabilities, have become an ideal platform for many overseas companies to activate potential customers. Through Facebook ads, sellers can not only accurately reach these potential customers, but also interact with customers in more diverse ways, such as click to WhatsApp , to achieve conversions. This article will explore how to create advertising strategies targeting specific groups in Facebook ads to effectively activate these potential customers and help overseas buyers achieve precise business growth.

How to Create a Custom Audience Pack on Facebook

1. Find your audience in Facebook Ads Manager .

2. Select Create Custom Audience, select your customer list, and then select Next.

3. Prepare the list and then set the customer list format. You can upload the list file or manually paste the identification information (separated by commas).

4. Matching identity information

5. Then upload the list and confirm it before creating the ad.

For more information about Facebook ads, please refer to: Improving advertising effectiveness: The most comprehensive introduction to Facebook advertising

6. After creating a new ad campaign based on advertising goals and needs, directly select [Use original audience] when selecting the audience, because we have already uploaded the audience package.

7. Then select the group package you want to target in the custom audience and complete the ad creation.

Customer information preparation

1. Use CSV or TXT format

2. Contains data of at least 100 customers

3. It must contain at least one main identity identification information. The more types of identity identification information, the easier it is to improve the matching rate.

4. Make sure the data column matches the identity information type.

For details, please refer to Facebook's official document on creating a custom audience of customer lists.

Type of main identity information (at least one item is required)

Contains 7 parameters: email address, mobile phone number, mobile advertiser ID, Facebook application user ID, Facebook public page user ID, first name, and last name.

Customer value (optional)

Customer value is a value related to customer transactions, which is calculated based on the amount and frequency of transactions between the customer and you.

The Value column can only contain numeric values and cannot contain any currency characters.

Other identity information (optional)

City, State/Province, Country/Region, Postal Code, Date of Birth, Year of Birth, Gender, Age.

Collect potential customer information

Based on the above types of Facebook main identity information, we can collect this information purposefully or directly export our customer information in the SaleSmartly system.

Export steps

1. Customers on Facebook

(1) Enter the customer list of the SaleSmartly system and filter out users whose social media accounts are Facebook Messenger.

(2) Select the selected customers and click Export. The official ID in the yellow box is the Facebook public page user ID (pageid)

(3) After exporting, you can view it in the task center in the upper right corner and select Download File to export the customer information file.

2. Customers from non-Facebook channels

(1) Enter the customer list of the SaleSmartly system and filter out customers whose phone or email addresses have numerical values.

(2) Select the filtered customers and click Export.

(3) After exporting, you can view it in the task center in the upper right corner and select Download File to export the customer information file.

Organize potential customer information

Before we officially launch the ad, we need to collect information about potential customers so that we can achieve precise targeting in subsequent ad campaigns. Specifically, we can segment potential customers based on the different stages and ways they interact with our brand.

Here are a few examples of classification for your reference:

Classify by customer source (you can filter and classify directly when exporting)

Facebook Customers
Email registered customers
Customers registered by mobile phone
Customers of other social media channels

By purchasing behavior

First time buyer
Repeat purchase users
High frequency purchasing users
Users who never purchased but browsed

Classification by user loyalty

Brand loyal fans
Occasional Buyer
Potential lost customers
New Customer

Classification by user purchase volume

Bulk purchase users
Medium-volume purchasers
Small purchase users

......

How to subsequently optimize Facebook ad audience packages

Meta Pixel is an official data tracking tool designed to monitor Facebook advertising performance. Meta Pixel can collect data, monitor and improve Facebook advertising performance, and track cross-device conversion paths to better understand user interaction patterns across devices and determine on which devices they are more likely to complete conversions, helping us to more accurately define target audiences.

For detailed installation instructions, please refer to: Meta Pixel: Helping you to achieve efficient Facebook ad tracking

When using Meta Pixel to track data, two other key indicators should not be ignored: conversion rate and transaction amount . When introducing Facebook audience package parameters above, we also mentioned the concept of customer value. For customers attracted through Facebook ads, it is necessary to conduct an in-depth customer value analysis, which can help us optimize the future Facebook ad audience grouping more accurately.

In traditional practice, uploading customer value data often requires us to manually perform additional statistical work, calculate the value of each customer, and fill in this data in a form and upload it. However, SaleSmartly simplifies this process. Once the customer completes the transaction, we only need to enter the corresponding order information in the SaleSmartly system . Then SaleSmartly can automatically send the transaction data back to Facebook without tedious manual operations and data entry. This automated feedback not only improves work efficiency, but also improves the accuracy of data management. Through this efficient customer value tracking, we can better organize the value of customers, thereby optimizing advertising more targetedly, improving ROI and enhancing market competitiveness.