WhatsApp Broadcast Message Sample: 36 Ready-to-Use Templates

A WhatsApp broadcast message should feel useful, not random. That sounds obvious, but most poor broadcasts fail because they are sent to everyone, say too much, or ask the customer to do something unclear.

The samples below are built for common business moments: welcoming a new lead, sending a promotion, recovering an abandoned cart, confirming an order, reminding someone about an appointment, or bringing back an inactive customer. Use them as starting points. Change the offer, tone, customer name, timing, and CTA so the message sounds like your business.

What Is a WhatsApp Broadcast Message?

A WhatsApp broadcast message is a one-to-many message sent to selected contacts. Each recipient receives it as a private chat, and replies come back only to your business.

Unlike a WhatsApp Group, recipients cannot see each other or reply in a shared thread. This makes broadcasts better for business updates, promotions, reminders, and customer engagement.

Key benefits include:

• Reach many customers at once
• Keep replies private
• Personalize messages with names or order details
• Send timely offers, updates, and reminders
• Segment audiences by interest or customer stage
• Track delivery and engagement when using the WhatsApp Business API

Small businesses can send simple broadcasts with the WhatsApp Business App. Larger teams often use the WhatsApp Business API for approved templates, automation, scheduling, and analytics.

What Makes a Good WhatsApp Broadcast Message?

A good broadcast message has one job.

It might ask the customer to buy, confirm, register, review, renew, or reply. If the message tries to do five things at once, it usually does none of them well.

A strong WhatsApp broadcast message usually includes:

• A clear reason for sending
• A short message body
• A personal detail, such as name, order ID, product interest, or appointment date
• One CTA
• A friendly tone
• Relevant timing
• A clear opt-out option when needed

Here is a simple rule: if the customer cannot understand the message in five seconds, rewrite it.

36 WhatsApp Broadcast Message Samples

Use these WhatsApp broadcast message samples by campaign goal. Each section includes several templates you can adjust for your own business.

WhatsApp Broadcast Message Sample for Welcome and First Purchase

Use these messages when someone joins your WhatsApp list, creates an account, or shows interest for the first time. Keep the tone warm, but give them a clear reason to click, book, or buy.

1. "👋 Welcome, [Name]. You’re now on our WhatsApp list, which means new arrivals, early offers, and useful tips will reach you here first. Start with this week’s customer favorites: [link]"

2. "Your first-order offer is ready. 🎁 Use WELCOME15 for 15% off skincare, haircare, or body care before Sunday night. Pick your first item here: [link]"

3. "Ready to start strong? Our next beginner fitness batch opens Monday, with morning and evening sessions available. Choose your spot before the class fills up: [link]"

4. "Still comparing plans? This short guide shows which option works best for solo users, small teams, and growing teams. Find your fit here: [link]"

WhatsApp Broadcast Message Sample for Newsletters and Updates

Use these messages when you want to keep customers informed without sounding too sales-heavy. A good WhatsApp newsletter should feel quick, useful, and worth opening.

1. "✨ Your monthly update is here, [Name]. New summer shirts, restocked linen trousers, and early weekend offers are waiting inside: [link]"

2. "Quick update: you can now reschedule appointments online up to 12 hours before your visit. No calls needed. See how it works: [link]"

3. "☀️ Morning plans just got easier. Our downtown branch opens at 8 AM starting next Monday. Check the new schedule here: [link]"

4. "Feet sore after long walks? We put together a quick guide to choosing better running shoes for daily wear: [link]"

WhatsApp Broadcast Message Sample for Promotions and Sales

Use these messages for limited-time offers, product drops, coupons, and seasonal campaigns. Make the offer clear, add urgency, and give customers one simple next step.

1. "🔥 The 24-hour denim sale is live. Jackets, jeans, and skirts are 30% off today only. Use DENIM30 before midnight: [link]"

2. "🎁 Holiday gift boxes are open for pre-order. Choose tea sets, candles, chocolates, or handwritten cards before orders close Friday: [link]"

3. "Your weekend coupon is ready. Take 15% off home fragrance products with WEEKEND15 before Sunday night: [link]"

4. "☕ Fresh roast just dropped. Our new medium-roast coffee has caramel, toasted almond, and dark chocolate notes. Early pricing ends this week: [link]"

5. "Early access is open, [Name]. Shop the new linen collection 48 hours before public launch and grab your size before it goes: [link]"

WhatsApp Broadcast Message Sample for Ecommerce Recovery

Use these messages when customers viewed a product, left items in their cart, or waited for a restock. Keep the tone helpful, but make the reason to act obvious.

1. "Still want the sage green linen shirt? It’s waiting in your cart, but we can only hold it for 12 more hours: [link]"

2. "👀 Those ceramic dinnerware pieces you viewed yesterday are still getting attention. We saved a few similar bowls, plates, and serving sets here: [link]"

3. "Back in stock at last. The pleated maxi skirt is available again in S, M, and L. It sold out fast last time, so don’t wait too long: [link]"

4. "📉 Price drop alert. The adjustable standing desk you viewed is now $299, down from $349. Offer ends Friday: [link]"

WhatsApp Broadcast Message Sample for Orders and Delivery Updates

Use these messages for transactional updates. Customers want to know what happened, when to expect the next step, and where to get help.

1. "Great choice, [Name]. Your skincare set order #48291 is confirmed and we’re packing it now. View your order here: [link]"

2. "📦 Your package is on the move. Order #73520 has shipped and should arrive Thursday evening. Track it here: [link]"

3. "Your grocery order was delivered at 3:42 PM. If anything is missing or damaged, reply here and we’ll sort it out."

4. "Delivery update: heavy rain has delayed your sofa delivery. Your new window is tomorrow between 10 AM and 1 PM. Latest status: [link]"

WhatsApp Broadcast Message Sample for Appointments and Reminders

Use these messages for clinics, salons, restaurants, consultants, coaches, and service businesses. The best reminders reduce no-shows without feeling cold.

1. "Quick reminder, [Name]: your dental cleaning is tomorrow at 10:30 AM. Reply CONFIRM to keep the slot or RESCHEDULE for another time."

2. "🍽️ Your table is ready for Friday at 7:30 PM for 4 guests. If your group size changes, reply here and we’ll update it."

3. "Invoice #2087 is due this Friday. You can settle it securely in under a minute here: [link]"

4. "Your Pro subscription renews on April 12. Keep your reports, automations, and priority support active here: [link]"

WhatsApp Broadcast Message Sample for Events

Use these messages for webinars, workshops, open houses, product launches, and community events. Make the value clear before asking people to register or attend.

1. "Want fewer abandoned carts? Join our free webinar this Thursday at 2 PM and get 5 recovery message examples you can adapt: [link]"

2. "⏰ Starting soon. Today’s home-buying workshop begins in 1 hour. We’ll cover mortgage approval, inspection costs, and first-offer mistakes. Join here: [link]"

3. "Thanks for joining today’s ecommerce growth session. Your recording, slides, and checklist are ready here: [link]"

WhatsApp Broadcast Message Sample for Customer Feedback and Loyalty

Use these messages after a purchase, visit, booking, or positive interaction. Keep the request simple and make the customer feel recognized.

1. "How was your first meal box, [Name]? Tell us what worked and what didn’t. It takes less than 2 minutes: [link]"

2. "🎉 You’re close to your next reward. You have 860 points, just 140 away from a free body lotion. Check your rewards here: [link]"

3. "🎂 Happy birthday, [Name]. Enjoy a free dessert with any dine-in order this week. Show this message when you visit or claim it here: [link]"

4. "Know someone who’d love a pottery class? Share your referral link and you both get $20 off your next booking: [link]"

WhatsApp Broadcast Message Sample for Reactivation

Use these messages when a customer has stopped buying, booking, or using your product. Give them a real reason to return, not a generic "we miss you."

1. "It’s been a while, [Name]. Three new coffee blends have landed since your last order. Come back with 15% off this week: [link]"

2. "Your project management trial ends tomorrow. Keep your boards, timelines, and automations active by upgrading here: [link]"

3. "🌸 We saved a return offer for you. Get $10 off your next flower delivery before Sunday with BLOOM10: [link]"

4. "We noticed you haven’t booked a class recently. Was something missing? Reply with your thoughts. Our team reads every response."

Best Practices Before Sending WhatsApp Broadcast Messages

Writing a good message is only half the work. To get better results, you also need to send it to the right audience at the right time.

Before launching a WhatsApp broadcast, follow these best practices:

• Segment customers by interest, lifecycle stage, region, language, or purchase behavior.
• Send broadcasts only to contacts who have opted in.
• Choose a time when customers are likely to read and respond.
• Connect your CRM to your WhatsApp API account so customer data stays organized.
• Set up an auto reply for customers who respond after the broadcast.
• Monitor delivery, read rates, replies, clicks, opt-outs, and blocks.
• Consider applying for the WhatsApp blue tick if brand credibility matters for your business.

A broadcast should not feel like a random blast. The more relevant your audience and timing are, the more natural the message will feel.

How to Create a WhatsApp Broadcast Message Template

If you only send occasional updates to a small list, the WhatsApp Business App may be enough. You can create a broadcast list, choose contacts, write your message, and send it manually.

But if you want to send broadcast messages at scale, target customer segments, or message customers outside the 24-hour service window, you will usually need the WhatsApp Business API. However, as an API, it needs a third-party platform to send and receive messages. That is why many businesses use a platform like SaleSmartly to create templates, submit them for review, and use approved templates in mass messaging campaigns.

1. Go to Message Templates > WhatsApp API Templates and click Add New Template to enter the template creation page.

3. Click Submit to send the template for review. Once approved, the template can be searched, filtered, copied, deleted, and used in Mass Message campaigns.

FAQs

What is a WhatsApp broadcast message sample?

A WhatsApp broadcast message sample is a ready-made example businesses can adapt for campaigns such as promotions, reminders, order updates, events, loyalty messages, or reactivation campaigns.

Can I copy these WhatsApp broadcast message samples?

Yes, but customize them first. Add your brand name, customer details, offer, timing, and CTA. If you use the WhatsApp Business API, check whether the message needs template approval before sending.

Can I see who received my broadcast message?

You can usually see basic delivery and read information, depending on your sending method and the recipient’s privacy settings. API platforms often provide more detailed campaign reporting than the WhatsApp Business App.

Will people know if I send a broadcast message?

Recipients usually see a broadcast as a normal private message from your business. They do not see the other recipients, which is why broadcasts feel more personal than group messages.

How do I avoid getting blocked?

Send messages only to opted-in contacts. Keep the content relevant, avoid spammy wording, respect frequency, include opt-out instructions when needed, and track block or unsubscribe signals.

Conclusion

A strong WhatsApp broadcast message is short, specific, and easy to act on. It should feel like a helpful message from a business the customer knows, not a random blast.

Use the 36 samples above as a base. Adapt the wording, segment the audience, and test different CTAs. The best broadcast is usually the one that arrives at the right moment with a clear reason to respond.

Further Reading

How to Send Bulk Messages on WhatsApp Safely and at Scale

10 Best WhatsApp Blast Software for Bulk Messaging

WhatsApp Blast Guide: Send Bulk Messages Safely and Effectively