Optimizing Your WhatsApp Business Catalog: Enhance the Online Shopping Experience

WhatsApp Business Product Catalog is an important feature in the WhatsApp application. Users can easily browse and search various products through the WhatsApp Business Product Catalog to learn about their details and features. The role of the WhatsApp Business Product Catalog is not only to facilitate users to find and compare products but more importantly, it provides a commercial opportunity for merchants to showcase and promote their products in chats.

How to create a WhatsApp Business product catalog

You can add this information to the directory:

• Price
• Describe
• Website Links
• Product Code

Mobile version creation process

• Open WhatsApp Business > Settings > Business Tools > Catalog
• Click Add New Item
• Click Add Picture, you can upload up to 10 pictures
• Fill in the product name, price, and description as required

Creation process for the PC version

• At the top of the chat list, tap > ⋮ More options > Settings > Business tools > Catalog
• Click Add New Item
• Click Add Pictures to upload pictures from your files (up to 10)
• Fill in the product name, price, and description as required

After generating the link, you can directly share the product connection to the dialog box or other programs. Please note that the generated link cannot be changed.

Share the WhatsApp Business product catalog with a link

The most convenient aspect of the WhatsApp Business product catalog is that it can be shared directly via a link.

Follow this format: https://wa.me/c/Full international phone number

The phone number here is the one you want to send to your customers.

Limitations of the WhatsApp Business product catalog

Limit to a certain amount

Businesses can only add up to 500 different products or services to the catalog.

Direct payment is not supported

WhatsApp Business’s product catalog feature currently does not support direct payments within WhatsApp. Merchants need to switch to other platforms or in-store purchases. Obstacles in the purchase process, such as slow website loading or third-party application crashes, can lead to shopping carts being forgotten, resulting in customer loss.

No inventory management features

WhatsApp Business’s product catalog lacks inventory management features, so there is no way to track product inventory and adjust when out-of-stock situations occur. This can lead to products being oversold even though they are out of stock.

How to send product information via WhatsApp personal number

Currently, WhatsApp only supports sending product catalogs to WhatsApp Business accounts. For WhatsApp personal accounts, if you need to send product-related information during the chat, you can consider using the SaleSmartly tool. When using WhatsApp, customers will send orders or products of interest to merchants in the form of link cards for consultation. Merchant service staff can receive and view such messages during the chat, helping service staff to intuitively understand the products that customers are interested in.

FAQs

Why is the upload in the WhatsApp Business product catalog unsuccessful?

Some regions and countries cannot add prices. You can try to remove the price to see if it can be saved, and then add the price in the title. If you still cannot save after removing the price, you can try to remove the link and save it.

What advanced features does the WhatsApp Business product catalog support, such as multi-language support, custom fields, etc.?

WhatsApp Business product catalog supports multi-language support and custom fields. You can add descriptions in multiple languages for each product and use custom fields in the product catalog to display specific attributes of the product.

Does the WhatsApp Business product catalog support integration with other e-commerce platforms or systems? How can I achieve this integration?

WhatsApp Business product catalog supports integration with other e-commerce platforms or systems. You can use the API provided by WhatsApp to integrate the WhatsApp Business product catalog with other e-commerce platforms or systems to achieve functions such as order synchronization, inventory management, etc.

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