WhatsApp's latest price adjustment in 2024: most regions will enjoy price cuts

As one of the most popular instant messaging platforms in the world, WhatsApp provides cross-border sellers with unprecedented opportunities to interact with customers through its API. Recently, the WhatsApp official team has made corresponding adjustments to some prices of WhatsApp API numbers . This price adjustment is to better reflect market demand and the actual value of marketing information delivery. Cross-border bosses can re-evaluate their WhatsApp strategies based on the new information prices to ensure maximum return on investment.

This WhatsApp API number update mainly involves two parts :

1. New international verification rate for WhatsApp API numbers

2. WhatsApp API number transaction and marketing session price update

WhatsApp adds new international verification rates for API numbers

Applicable to the following countries:

June 1, 2024 - Indonesia (country code +62)
July 1, 2024 - India (country code +91)

What is the International Validation Rate?

Certain countries have international authentication rates listed in WhatsApp's rate table . If you establish an authenticated conversation with a WhatsApp user whose country calling code is in a country with international authentication rates, you will be charged the international authentication rates for that country:

The enterprise is eligible for international certification rates
The business is located in another country (see Principal Place of Business )
The conversation started on or after the country's start time

For example: If your business is located in Indonesia and you are sending an authentication conversation to a WhatsApp user in the +62 (Indonesia) country calling code, you will not be charged the international authentication rate because both parties are in the same country. However, if your business is located in India and meets all of the above criteria, you will be charged the international authentication rate.

Specific charges

Message receiving country (or region)	Marketing Sessions (USD)	Trading Session (USD)	Authentication Session ($)	Authentication Session - International Authentication (USD)	Service Dialogue Sessions (USD)
India	0.0099	0.0042	0.0014	0.028	0.004
Indonesia	0.0411	0.02	0.03	0.136	0.019

WhatsApp API number transaction, marketing session price update

Utility Transactional Sessions - Starting August 1, 2024 , WhatsApp will reduce its rates to remain competitive with other channels and encourage businesses to bring more end-to-end post-purchase customer journeys to WhatsApp.
Marketing sessions - Starting October 1, 2024 , WhatsApp will update rates in specific markets as part of more frequent rate updates to reflect demand and the value of marketing messaging.

Trading Session Price Updates

Except for Indonesia, all other countries or regions have reduced prices

Message receiving country or region	Transactional Sessions (USD)	The price reduction this time
Argentina	0.034	16.67%
Brazil	0.008	77.14%
Chile	0.02	65.87%
Colombia	0.0002	97.65%
Egypt	0.0052	92.43%
France	0.03	60.94%
Germany	0.055	35.52%
India	0.0014	66.67%
Indonesia	0.02	0.00%
Israel	0.0053	71.81%
Italy	0.03	28.57%
Malaysia	0.014	30.00%
Mexico	0.01	62.41%
Netherlands	0.05	37.50%
Nigeria	0.0067	79.00%
Pakistan	0.0054	78.66%
Peru	0.02	52.27%
Russia	0.04	16.14%
Saudi Arabia	0.0115	54.37%
South Africa	0.0076	62.00%
Spain	0.02	47.37%
Türkiye	0.0053	43.01%
United Arab Emirates	0.0157	20.71%
U.K.	0.022	44.72%
North America	0.004	73.33%
Rest of Africa	0.0061	61.88%
Rest of Asia Pacific	0.0157	66.74%
Rest of Central and Eastern Europe	0.0353	42.97%
Rest of Latin America	0.0113	77.13%
Rest of the Middle East	0.0157	20.71%
Rest of Western Europe	0.03	28.57%
Other regions (other than the above countries or regions)	0.0077	77.22%

Marketing Session Pricing Update

The price update for Marketing sessions only applies to a small number of countries or regions.

Price reduction:

Fees in the UK fell by 25%;

Price increase:

India's rise was 8.08%
Saudi Arabia increased by 11.07%
The United Arab Emirates rose by 12.94%

How should companies prepare for pricing changes ?

Pricing update is an important variable for cross-border sellers, which directly affects their profit margins and cost structure. Therefore, bosses need to carefully analyze the new pricing policy of WhatsApp API and evaluate its specific impact on the existing business model, especially in terms of cost allocation, customer communication and market expansion strategy.

Enterprises can compare the mainstream WhatsApp API number registration platforms on the market before making a choice, such as YCloud , ChatApp , NxCloud , Itniotech , and Cloud API (Meta official).

Comparison article: WhatsApp API number provider price comparison: help you choose the most cost-effective service (salesmartly.com)

After choosing a WhatsApp API registration platform that suits you, you can synchronize the API key to the SaleSmartly system. Then you can separate the API numbers with template information from those without template information, and flexibly use different WhatsApp API numbers for marketing. Because it is complicated to obtain WhatsApp template message permissions, companies tend to use some API numbers that are not approved by template messages for passive responses. When these passive accounts have accumulated a certain number of customers and screened out those with the potential to convert into sales, companies can switch to accounts with template information and follow up on these potential valuable customers in a targeted manner. This strategy can not only improve conversion rates, but also ensure that companies use their resources more efficiently.