Instagram Insights Essentials for 2024

Instagram Insights is a free analytics tool offered by Instagram that helps users better understand their followers and post performance. With this tool, users can access detailed data about their followers, post interactions, and post-performance. This enables a deeper insight into the preferences of the target audience, allowing for adjustments in content and positioning strategies.

Functions of Instagram Insights

Activity Tracking

Insights show how active your account has been over a specific period, including metrics like visits, interactions with posts (such as likes, comments, saves, and shares), and new followers gained.

Content Analysis

You can view performance data for individual posts, Stories, Reels, and IGTV videos, such as reach, engagement rates, and views. This helps understand which type of content is most popular and how posting times affect audience engagement.

Audience Insights

Insights provide detailed information about your followers, including their gender, age range, geographic location (by city and country), and when they are most active. This information is crucial for targeting the right audience and optimizing posting times.

Conversion Tracking

If you use Instagram for e-commerce or to drive traffic to other websites, Insights can help track the number of users who click on your website link, purchase link, or any "call to action" button.

Ad Performance

If you advertise on Instagram, Insights can provide performance data for your ads, such as the number of impressions, click-through rates, and expenditure, helping you assess the effectiveness of your ads and adjust your advertising strategy.

Story Analysis

For Instagram Stories, Insights offers not just basic interaction data (such as replies and skips) but also insights into viewer behavior, like whether someone watched the entire story or exited at a particular frame.

Saves and Shares

Insights also let you know how many people have saved your posts or shared them with others, which is an important metric for gauging the value of your content.

Competitive Analysis

While Insights doesn't directly provide competitor data, you can indirectly assess your market position by analyzing your data against industry standards or previous performance.

How to Use Instagram Insights

Switch to an Instagram Professional Account

To use Insights, you must first switch to a professional account.

(a) Log into your account homepage and select the settings in the upper right corner.
(b) Click on "Switch to Professional Account" at the bottom in blue.
(c) Choose an account theme based on your business.
(d) Confirm the switch.

Instagram Insights can be found on the homepage or within posts.

Content Included in Instagram Insights

Overall Account

From the account homepage, click on "Insights" to grasp the overall condition of the account, including:

• Reach: The number of accounts that have seen your posts.
• Interactions: The number of accounts that have liked, commented on or shared your posts.
• Total followers: The total number of followers on your account.

The data shown in the images defaults to the last seven days, but you can also select from multiple time ranges such as 14 days, 30 days, or the previous month.

Click through for more detailed data:

• Top-performing content: Lists the best-performing posts.
• Profile visits: The number of times users have visited your profile.
• Clicks on external links: Data is available if there are links associated with your profile.
• Clicks on company address: Data is available if a company address is associated with your profile.

Post Performance

This differs from the previous section as it focuses on the data for selected posts.

Follower Data

• Top locations: The cities where your followers are mainly from.
• Age ranges: The age ranges your followers fall into, with the ability to analyze all followers, male followers, or female followers.
• Gender ratio: The gender ratio of your followers.
• Most active times: When your followers are most active on Instagram.

To delve deeper into how Instagram traffic affects follower data, SaleSmartly's "Channel Analysis" feature can be used. This feature displays the number of new customers and returning visitors, helping us effectively identify which content can attract new followers or re-engage existing ones.

How to Strengthen Your Instagram Presence and Turn Traffic into Revenue?

In today's content-driven landscape, having just one Instagram account isn’t enough to capture meaningful reach. With user interests growing more niche and algorithms constantly changing, more and more brands are adopting a multi-account strategy, using several profiles, covering different topics, and speaking multiple languages. Whether you're targeting different regions or specific audience groups, a well-planned multi-account approach is key to increasing visibility and improving conversions. SaleSmartly provides an all-in-one platform for managing your private customer interactions, allowing you to integrate multiple Instagram accounts and:

📨 Reply from one inbox, and handle comments and private messages across accounts to improve team productivity.
🤖 Automate with AI chatbots, and offer 24/7 auto-replies and efficient customer support.
📢 Send bulk messages and run cross-account, multi-language marketing campaigns with ease.
📚 Organize followers with smart tags, and segment your audience and refine customer engagement.

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Inside SaleSmartly, go to Integrations > Instagram & Comments > Add Instagram Account to quickly connect all your Instagram profiles with SaleSmartly. Manage them together with your other social accounts, all from a single dashboard.

SaleSmartly doesn’t just help you manage multiple Instagram accounts. It also brings together comment management, private messaging, and broadcast features. That means you can seamlessly connect audience interaction with marketing results. For any brand looking to get ahead on Instagram in 2025, SaleSmartly is the go-to platform.

Instagram Insights Essentials for 2025