自動回覆是常見的功能，在收到訊息或要求時，系統可以自動發送使用者預設的回覆訊息。當用戶無法及時回覆時，這個功能就能發揮最大的用處。自動回覆基本上已經應用於各種社會媒體管道，無論是個人和商務領域，都可以提供更好的溝通和客戶服務體驗。
Instagram（簡稱ig）作為海外最受歡迎的社媒之一，許多個人部落客和商家會在上面進行推廣行銷。這篇文章就來講講，我們要如何在ig這個頻道設定自動回覆。
為什麼要設定ig自動回復
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離線期間也可以及時回覆客戶訊息，持續保持活躍
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快速處理好基礎訊息，減輕人工客服的工作量
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及時回覆可提升客戶體驗，增加用戶滿意度
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提高對話的頻率，增加使用者的互動與參與
設定ig自動回覆的方式
以下方式都需要先把ig設定成商業帳號，操作如下：
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pc端
開啟Instagram https://www.instagram.com/官網，點選【更多】進入【設定】，點選」切換為專業帳號「。
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行動端
1.找到帳號資料，點選個人資料右上角的「漢堡」圖示。
2.點選設定>帳戶
3.看到下方藍色字體“獲取免費專業帳戶”，並點擊。
一、在ig電腦端後台設定（只能設定五個關鍵字）
1.登入Meta Business Suite：一站式管理Facebook 與Instagram 業務| Meta for Business
2.把要管理的ig帳號關聯進來
3.在自動規則中找到【即時回覆】
4.依照業務需要編輯自動回覆的訊息
二、在ig App端設定（只能點對點回覆）
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在主頁中找到【設定和隱私】
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找到【創作者工具】中的【預存回覆】
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根據內容快捷字詞和回复即可
三.在SaleSmartly中設定AI自動回复
SaleSmartly身為Meta官方認證的Businsess Partners，可以直接幫助我們在ig上實現多形式的自動回覆。相較於官方只能根據關鍵字觸發， SaleSmartly加入了AI演算法。只要使用者提到相似的內容就可以觸發答案。
在系統內找到【機器人】-【自動化流程】，這個功能可以依照客戶的行為來自訂各種操作，發揮空間大，適合企業不同的服務需求。具體玩法可以看下面圖：
SaleSmartly自動回覆的資訊會彙整在【線上聊天】的對話中，如果需要查看效果或切換成人工回覆的話，可以在此處找到。
總結
設定ig自動回覆的方式有很多，如果是個人部落客的話建議直接在官方設定即可，但是如果去商家的話建議開始使用官方認證的SaleSmartly 。因為官方的設定目前還是處於比較基礎層面，很難滿足商家多元的行銷需求，大家可以根據自己的業務詳情進行選擇。
延伸閲讀
ig自動回覆最全教學來了！多個方式教你設置 (salesmartly.com)
2024年Instagram營運必備：深入解析Instagram Insights成效分析 (salesmartly.com)
玩ig之Instagram藍勾認證教學與條件 (salesmartly.com)
玩Instagram Shop只需要學會這些功能 (salesmartly.com)
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