TikTok Hashtag Marketing Guide: How to Use TikTok Tags to Attract More Customers?

Author: Lin

In the process of TikTok marketing , if the video content of TikTok determines whether the company can successfully attract customers, then TikTok Hashtag is an important factor affecting whether the video can obtain initial traffic exposure. If TikTok tags are used correctly, the exposure rate of corporate videos can be increased, and the company's products can be known to more target users, thereby attracting more customers to place orders. In order to help companies better market on TikTok , this article will introduce in detail the correct use of TikTok Hashtag to help companies better promote on TiTok.

 

What are the benefits of TikTok Hashtag?

1. Expand the reach of your content

When companies post videos on TikTok, they hope that the videos will be seen by more users, thereby increasing the possibility of being noticed by target customers. When a company only posts a video, the TikTok algorithm cannot quickly identify the target users of the company's video and cannot further accurately push the company's video. However, when the video uses TikTok Hashtag, TikTok's algorithm mechanism will push the video to users who are interested in this tag. Compared with not using TikTok tags, TikTok Hashtag can increase the chances of corporate videos being discovered.

 

2. Attract the attention of target customers

The ultimate goal of a company's marketing on TikTok is to convert target customers and ultimately achieve profitability . If you can choose the right TikTok Hashtag, find and use the TikTok tags that your target customers often follow, you can help your videos be pushed more accurately to the target audience's TikTok account, helping you better convert users.

For example, if a company’s product category is plus-size women’s clothing, it can use a tag such as #plussize that is strongly associated with its target customers when posting videos . This will increase the chances that customers on TikTok who have a demand for plus-size women’s clothing will see the company’s videos. If the company’s clothing is attractive enough to customers, it can attract them to place orders.

 

3. Keep up with the trend to improve marketing effectiveness

Many small and medium-sized enterprises do not have many followers on their TikTok accounts, and the traffic of the videos they post is also poor. It is a good way to combine the company's products with trending tags on TikTok. Not only can it make the company look more interesting and down-to-earth, but it can also use the traffic brought by trending tags to increase the visibility of the company's videos.

You can click the search icon in the upper right corner of the TikTok homepage to discover popular or rising trends, and choose a TikTok Hashtag that is highly relevant to your business to create a video.

 

 

What are the TikTok Hashtags?

1. Popular tags

These tags are the most popular and viewed tags on the TikTok platform, such as #for you #fyp. These tags are the most used tags on TikTok, meaning "recommended" and "hot". Creators on TikTok often use this type of hashtag, hoping that their videos will appear on more users' recommendation pages. Companies use this type of tags when publishing videos to increase the exposure of their corporate videos.

 

2. Trending Tags

Trending tags are often related to current hot topics or certain events, such as festivals and challenges. They are tags that are clicked and followed by users on TikTok in a short period of time. Before releasing videos, companies can research what trending tags are on the rise on TikTok in recent times, and release videos with these trending tags. For companies with fewer fans, using these tags that are being followed by a large number of users when releasing videos can allow the company's videos to gain greater exposure in a short period of time.

 

3. Industry Labels

Industry labels can be further divided into many small categories, such as clothing, food, pets, finance, etc. When companies post videos on TikTok, they can choose industry labels based on their products, making it more likely that the videos will be pushed to the TikTok homepage of audiences interested in this category.

 

4. Location Tags

Location tags can help companies attract users in specific areas. Directly adding location tags when publishing videos can help videos be pushed to specific areas or users who are interested in specific areas. It is very suitable for the promotion of products such as travel, food, and local specialty clothing.

 

5. Content Tags

Content tags are tags related to the video content, which can attract users who are interested in a certain content. For example, if the video content is about weight loss, you can use tags such as #weightloss #weightlosstransformation. Users who are interested in weight loss will see videos using these TikTok hashtags when searching for related content.

 

6. Brand Label

Brand tags are generally created by brands to increase brand awareness. For big brands, they can create their own tags by launching challenges or activities, thereby increasing effective interaction between the brand and customers. For example, PopMart’s #popmart tag has received 554.2k views on TikTok.

 

 

How to Find the Right TikTok Hashtag for Your Business?

1. Search using TikTok Creator Center

Companies can use TikTok's built-in creator center to find popular trends and popular videos on TikTok in recent times. Not only can you see popular tags for videos of different categories, but you can also choose which period of time was popular. When making videos, companies can use this tool to find tags that are suitable for their video content and combine these tags with their products to find tags that are suitable for the content and have traffic.

 

2. Combine popular tags with other tags

When companies use TikTok Hashtags, they must combine popular tags with other tags. Popular tags have a large amount of traffic, but due to the large number of users, it is difficult for companies' videos to get more traffic share, so generally only one popular TikTok Hashtag is used, followed by other more detailed industry tags or content tags, so that the video is more likely to be pushed to the target customer's TikTok homepage.

 

3. Refer to the tags used by your peers

If you don't know what TikTok Hashtag to use when you first post a video, you can use keywords to find out which tags your peers use when posting videos. The reference standard for peers is videos with fewer fans and better data on TikTok accounts. Record and use the tags used by your peers. Note that new accounts should not refer to the tags of blogger accounts with more than one million fans. Accounts with many fans have their own traffic, so they are not very meaningful for new accounts.

 

 

How to use TikTok Hashtag to efficiently drive traffic to private domains?

After increasing the exposure of the company's TikTok account through TikTok Hash tag , how to convert video viewers into the company's private domain traffic is a key marketing step. When target customers are attracted by the company's videos and initiate a conversation with the company through TikTo, this creates opportunities for the company's marketing conversion. So how can companies send personalized marketing content to a large number of users with different needs, thereby improving the efficiency of TikTok's traffic to the private domain?

 

1. Label different customers.

The TikTok platform currently does not have the function of setting tags for customers and sending group messages, but if companies want to efficiently divert TikTok traffic to private domains, they often need to send personalized messages to different user groups. At this time, after SaleSmartly integrates TikTok, we can add specific tags to customers with different purchasing behaviors (first-time buyers, repeat buyers) or different needs , and send different content to users with different tags in subsequent activities or when new products are launched, so as to better promote users' purchasing behavior .

 

2. Set up automated responses

Setting up automatic replies is the most direct way to improve traffic efficiency. With the help of the automatic reply function, even if the customer service staff is temporarily unable to respond, the system can quickly respond to user inquiries, thereby improving user experience and increasing the chances of converting potential customers to private domains.

Companies can use the robot function of the SaleSmartly platform - automated processes - select the TikTok channel and start pre-setting automatic reply scripts. When the user sends a specified message, the robot will automatically send the corresponding content to the user based on the answer set by the company.

 

 

Further reading

Mastering TikTok’s Profit Model: In-depth Analysis of TikTok’s Money-Making Strategy (salesmartly.com)

How does TikTok divert traffic to private domains? And how can it be taken over? (salesmartly.com)

A detailed guide to building TikTok's overseas operating environment (salesmartly.com)

TikTok Operation Guide: 20 Professional Tips to Create Popular Videos (salesmartly.com)

Share this Article
Previous
Ultimate Guide to Set Up Automatic Replies on TikTok for Personal, Business, and TikTok Shop Accounts
Next
Get Ready for TikTok's Black Friday! How Can Cross-Border Sellers Stand Out?
Last modified: 2024-10-23Powered by