How to successfully unbind business assets from a Facebook public page?

Sometimes, as business grows and teams change, we need to sort out the use rights of social media accounts from time to time, especially accounts like Facebook public pages that can be linked to Instagram and WhatsApp . And when different accounts are bound, conflicts between different entities may affect the approval process. In this article, we will explore when we need to unbind Facebook public pages from business assets and how to complete this process.

Reasons for unbinding business assets from Facebook public pages

No longer responsible for this account

When an employee or company decides not to manage a Facebook public page anymore, they need to unbind business assets. This usually happens when management rights change, business reorganization, or employee resignation. Keeping assets that are no longer managed may lead to unauthorized content release, data security risks, etc. Therefore, removing accounts that are no longer managed from the business management platform is an important measure to ensure account security and comply with Facebook platform policies.

Issues with binding WhatsApp API number

During the process of binding the Facebook homepage and the WhatsApp API number , if the two assets belong to different entities, you need to go to the WhatsApp API number to confirm. However, it is difficult to apply for an API number, and many businesses directly buy numbers from third parties, so it is troublesome to go to the API number to authenticate. In this case, you can choose to unbind the business assets directly in Facebook. When the Facebook public page has no owner, there will be no situation where the two owners are different, so there is no need for additional authentication.

Note: The registration and activation of WhatsApp API numbers are different from the operations within personal and business accounts. It requires companies to connect professionally through the official interface, which usually requires the assistance of third-party service providers or self-developed systems. SaleSmartly simplifies the entire process with its one-stop platform advantage. After companies obtain the API number from a third party, they can integrate it into the SaleSmartly system, so that they can seamlessly manage and send WhatsApp messages.

SaleSmartly also provides a convenient purchasing service. Businesses can now purchase WhatsApp API numbers directly through SaleSmartly's interface, eliminating the trouble of finding reliable third-party sellers. This not only improves efficiency, but also ensures the security and reliability of the service. After the purchase is completed, businesses can start their WhatsApp marketing and customer service on the SaleSmartly platform.

Preliminary preparations for unbinding a Facebook public page

Confirm account permissions

Open the Facebook public page , log in to your business asset account, and then you can view the account's permissions for its business asset portfolio.

Notify team members

It is recommended to notify all relevant team members before unbinding to avoid confusion caused by the operation.

How to unbind Facebook public page

1. Open Meta Business Suite , find [Settings] - [Public Page] to view the associated Facebook account.

2. Find the three dots in the upper right corner and click "Move out of business portfolio".

3. Click the blue button "Remove Page from business portfolio" to successfully remove the public page from the business asset portfolio.

Facebook public page needs to be re-bound after unbinding

If there are new business needs later, you can follow the tutorial below to rebind the public page to new business assets or other accounts:

1. Open the Facebook public page and click [Invite User]

2. Fill in the email address of the user you want to add.

3. Assign permissions to the account.

4. Select the business asset account to be assigned and further select the permissions that can be accessed.

5. Confirm the account and permissions, and click Invite.

6. The invited account will then receive an email from Facebook officials, and click Start to join the asset portfolio.