WhatsApp Business產品目錄是WhatsApp 應用程式中的重要功能，使用者可以透過WhatsApp Business 產品目錄輕鬆瀏覽和搜尋各種產品，以了解它們的詳細資訊和功能。 WhatsApp Business 產品目錄的功能不僅是為了方便用戶尋找和比較產品，更重要的是提供了一個商業化的機會，讓商家可以在聊天中展示和推廣自己的產品。
如何建立WhatsApp Business 產品目錄
可以在目錄中添加這些資訊：
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價格
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描述
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網站連結
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產品代碼
手機版的創建流程
- 開啟WhatsApp Business > 設定> 商業工具> 目錄
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點擊新增商品
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點擊新增圖片，最多可上傳10 張圖片
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按要求填寫產品名稱、價格和描述
電腦版的創建流程
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在對話清單頂部，點選> “⋮ 更多選項”> “設定” > “商業工具”> “目錄”
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點擊新增商品
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點擊新增圖片從您的檔案上傳圖片（最多10 張）
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按要求填寫產品名稱、價格和描述
產生連結之後，可以直接把產品連結分享到對話框或其他程序，注意這個產生的連結是不能改變的。
用連結分享WhatsApp Business 產品目錄
WhatsApp Business產品目錄最方便的方面就在於可以直接透過連結來分享，
按照以下這個格式：https://wa.me/c/完整國際格式電話號碼
這裡的電話號碼為你要傳送給客戶的電話。
WhatsApp Business 產品目錄的限制
限制一定的數量
企業只能增加最多500個不同的產品或服務到目錄中。
不支援直接付款
WhatsApp Business的產品目錄功能目前不支援在WhatsApp內直接付款。商家需轉至其他平台或實體店內購買。買過程中的阻礙，例如網站加載緩慢或第三方應用程式崩潰，可能導致購物車被遺忘，從而造成客戶流失。
沒有庫存管理功能
WhatsApp Business的產品目錄缺乏庫存管理功能，所以無法追蹤產品的庫存狀況，也無法及時調整缺貨時的情況。這可能導致產品缺貨卻被過度銷售的情況發生。
如何透過WhatsApp個人號來傳送商品訊息
WhatsApp官方目前只能支援WhatsApp Business號發送產品目錄，而對於WhatsApp個人號，如果在聊天過程中需要發送產品相關訊息，可以考慮使用SaleSmartly這個工具。客戶在使用WhatsApp的過程中會將下單或感興趣的商品透過連結卡片的形式發送至商家進行諮詢，商家服務人員可在聊天中接收查看此類訊息，幫助服務人員直觀地了解客戶感興趣的商品。
常見問題
為什麼在WhatsApp Business 產品目錄中上傳不成功？
有些地區和國家不能加價，可以試試看去掉價格看能否保存，然後在標題上進行價格的補充。如果把價格去掉仍然無法保存，可以試著把連結去掉一下再保存。
WhatsApp Business產品目錄支援哪些進階功能，例如多語言支援、自訂欄位等？
WhatsApp Business產品目錄支援多語言支援和自訂欄位。可以為每個產品添加多種語言的描述，並在產品目錄中使用自訂欄位來顯示產品的特定屬性。
WhatsApp Business產品目錄是否支援與其他電子商務平台或系統的整合？如何實現整合？
WhatsApp Business產品目錄支援與其他電子商務平台或系統的整合。您可以使用WhatsApp提供的API將WhatsApp Business產品目錄與其他電子商務平台或系統集成，以實現訂單同步、庫存管理等功能。
延伸閲讀
如何有效炒群與洗群來提升WhatsApp群組品質與參與度 (salesmartly.com)
精確監控驅動績效成長：WhatsApp詢盤監控指南 (salesmartly.com)
靈活運用WhatsApp API號：優化客戶溝通流程 (salesmartly.com)
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