As a cross-border seller in the Asian market, you must not ignore the potential of LINE official accounts in Asia! This platform not only provides a way to interact with customers instantly, but also helps you expand your business in Japan, Taiwan, Thailand and other regions. This article will introduce the charging mechanism of LINE official accounts to help cross-border sellers have a deeper understanding of LINE official accounts and develop a budget plan that suits them.
LINE official account charging model
The charging plans for LINE official accounts are divided into three types : "light usage", "medium usage" and "high usage" , and the specific charging model adopted is "fixed monthly fee + additional information purchase fee" .
LINE Official Account Light Usage Plan
Monthly fee: Free
Number of free messages: 200
LINE Official Account Medium Usage Plan
Monthly fee: NT$800 (excluding tax)
Free messages: 3,000 and no additional messages can be purchased
After using up the free messages, if you want to purchase more messages, please first choose to upgrade to a high-usage plan in the official account management background.
LINE Official Account High Usage Plan
Monthly fee: NT$1,200 (excluding tax)
Number of free messages: 6,000
The price for purchasing additional messages has been adjusted to start from 0.2 yuan per message, and a progressive pricing method is adopted based on the number of messages.
LINE official account charging model (table)
|
|
Light dosage |
Medium dosage |
High dosage |
|
Fixed monthly fee |
0 yuan |
800 NTD (Taiwan dollars, excluding tax) |
1,200 NTD (Taiwan dollars, excluding tax) |
|
Free information number |
200 items |
3,000 |
6,000 |
|
Purchase information |
No |
No |
Starting from 0.2 yuan (tiered price) |
LINE official account purchase information rules
Note: Only [high-volume] customers can add purchase information
Examples:
For example, I sent 35,000 messages this month.
1. [High volume] The fee plan is 1,200 yuan, including 6,000 messages
2. Additional purchase information: (25000-6000) × 0.2 + (35000-25000) × 0.165
Total NT$6,650 (excluding tax)
LINE official account charges
-
Online purchases of LINE official accounts only support credit card payments . You can choose to pay by binding a credit card through LINE Pay or directly use the credit card to complete the payment. The monthly package fee will be deducted on the first day of each month, and the additional service fees will be deducted on the tenth day of the following month.
-
Message fees apply to bulk, targeted, and API-sent messages (but fees for some moderation features in API-sent messages are not included).
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Whether it is mass or targeted sending, the fee will be calculated based on the number of target friends.
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Fees are calculated based on the Japanese time zone (GMT+9:00), so messages sent after 23:00 domestic time will be included in the next day's fee statistics.
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The monthly fee only covers the usage fee of the LINE official account and does not cover the cost of material production or API development.
How to effectively manage LINE official account information?
When managing LINE official accounts, companies often face the challenge of handling thousands of messages, which requires not only close collaboration between team members but also the ability to switch between different devices efficiently. However, frequent logins and device switching may trigger security mechanisms, resulting in accidental bans of LINE official accounts.
SaleSmartly , an omnichannel private communication tool, not only integrates LINE official accounts with other messaging channels into a unified backend management system, but also provides intelligent automatic chat allocation and internal session allocation functions to ensure seamless information flow between team members. By helping the SaleSmartly team to collaborate efficiently across departments, while avoiding the risks of frequent logins, it ensures the stable operation of LINE official accounts and improves the response speed and quality of customer service.
common problem
Are there differences in the features available for different price plans?
As is the case now, light, medium, and high usage plans can continue to use the basic functions of the official account management backend.
Only some advanced APIs and advanced features require a verified account or pass LINE review to use. (For details, please refer to the official account product briefing )
Is there any method that can help me quickly calculate future monthly expenses?
You can directly use the new version of the cost calculator on the official website . Just enter the "target number of friends" and "number of group messages per month" to generate the estimated monthly cost with one click.
What message types are charged?
Only "group messages", "Push API messages for advanced features of the Messaging API", and "progressive messages" are included in the charges. The following message types are all "free" messages:
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Welcome message for adding friends
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One-to-one manual chat messages
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Automatic response message
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AI automatically responds to messages
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Messaging API Reply API
Further reading
- LINE Official Account Guide: Setup Process and Basic Functions (salesmartly.com)
- 【2024 Edition】A comprehensive analysis of LINE account suspension: reasons, judgment methods and appeal channels (salesmartly.com)
- How to use LINE web version (including a summary of LINE web version features) (salesmartly.com)
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