Unlock more business features of Telegram! How can enterprises improve efficiency through Telegram Business?

In 2024, Telegram launched a new Telegram Business feature, which allows companies and individual users to upgrade their ordinary accounts to business accounts and gain access to a range of features designed specifically for business needs, such as automatic replies, custom start pages, and chat label settings. If companies can use these business features reasonably, they can significantly boost business growth. This article will delve into Telegram 's business features and share how companies can maximize the use of Telegram Business to improve operational efficiency and customer experience.

What is Telegram Business?

Telegram Business is a paid service officially launched by TG for enterprises and teams. Compared with the personal version of Telegram, the business version provides more features tailored to enterprise needs, especially in team collaboration and customer service. It is very suitable for enterprises and teams that need large-scale user management and brand promotion.

Key features of Telegram Business

1. Business hours settings

In business accounts, companies can set operating hours. This feature allows customers to clearly understand the service time range and reduce the dissatisfaction that may be caused by failure to respond in time during non-business hours. This helps to improve customer satisfaction and optimize the company's communication efficiency. However, Telegram personal accounts can only set company content in the profile and cannot display business hours separately.

2. Geographic location display

Business supports adding the geographic location of the company, and can directly display it on the map, making it easier for customers to find physical stores or learn more about the company, providing better linkage support for offline and online operations. The geographic location of a personal account can only be edited in the profile, and only the text version of the address can be displayed.

3. Quick Replies and Automatic Replies

In the Telegram Business version, companies can quickly reply to common questions through shortcut commands. For example, after entering the specific command "/a", a welcome message will be automatically sent to the user. In addition, automatic reply messages can be set, such as sending business hours, FAQs, or guiding customers to take further actions offline. This ensures that companies and customers can maintain basic communication at any time. If personal accounts are not connected to a third-party platform, they can only be manually replied to by customer service staff.

4. Customize the Start Page

Telegram Business, the start page of a regular account, allows companies to customize their own page, add company profile, product information and contact information. This feature not only helps to build the brand image, but also provides customers with a comprehensive window to understand the company's services, greatly improving the user experience. Personal accounts only have an original chat page.

5. Chat Tags

Businesses can assign different tags to customers, such as categorizing them according to purchase behavior, customer status or priority. This feature can help customer service teams quickly identify customer needs during communication, provide more accurate services, and adopt targeted sales strategies. Telegram personal accounts do not have the function of labeling chat users.

6. Conversation Links

Telegram Business Edition supports generating unique chat links. Enterprises can create exclusive links based on promotion channels. When customers click on the links through different channels, they can directly open the Telegram chat window with the enterprise. These links also provide click statistics to help enterprises evaluate the promotion effects of each channel and optimize marketing strategies. Personal accounts can only share one link to add friends.

7. Business Chatbots

Enterprises can use Telegram Business Edition robots to achieve advanced automation, such as information collection, automatic response to customer inquiries, order confirmation, etc. Business Edition robots support integration with CRM platforms such as SaleSmartly , thereby achieving order management and information synchronization, providing enterprises with a more efficient customer communication experience. Although Telegram personal accounts can also create robots, the functions are relatively simple. For enterprises with a large number of automation needs, if they are not connected to the CRM system, the functions of ordinary accounts are too limited.

How can enterprises use Telegram Business efficiently?

Step 1: Upgrade to a Telegram Business account

To upgrade a regular account to a business account, click [three horizontal lines] in the upper left corner - [Settings] - [Telegram business introduction] - [Subscription], pay according to the prompts, and you can upgrade to a Telegram business account after completion.

Step 2: Build customer interaction channels

1. Serve VIP customers through groups

Create exclusive VIP customer groups to interact with customers in real time, solve problems, and improve customer loyalty.

2. Promote repurchase rate through channels

Companies can regularly push product updates, promotional activities and usage tutorials through the channel to increase brand exposure and customer repurchase rate.

Step 3: Enable Telegram bot

1. Configure the "BotFather" robot

After logging in to Telegram, search for [BotFather] and enter the conversation window - Click [start] to start the conversation - Click [/newbot] - Enter the name of the enterprise robot (ending with bot) - Get the robot API number

2. Configure a business chatbot through the SaleSmartly platform

After creating a simple BotFather, you can connect BotFather to SaleSmartly to implement more complex and advanced functions.

You can set up the following features in SaleSmartly to improve customer service efficiency:

AI recognizes intent : Telegram Business 's automatic reply function requires users to enter specific keywords to trigger it, but in actual scenarios, users ask questions in a variety of ways. Through SaleSmartly 's AI recognition intent function, the system can automatically analyze customer questions. When AI recognizes the user's inquiry, it will automatically trigger the corresponding product inquiry reply, thereby improving customer experience and response efficiency.

Diversion link : Diversion link can direct users to different Telegram Bots according to different user sources to avoid link blocking due to excessive traffic. Unlike the above conversation link that can only jump to the chat window, SaleSmartly 's diversion link can divert users to multiple Telegram Bots. By setting up different automated processes, customers from different channels will receive personalized information. This method can more efficiently manage traffic and improve user experience. For specific setting tutorials, please refer to the article: Telegram Diversion Link: Efficiently distribute user traffic of Telegram Bot

Frequently asked questions

Why can't Telegram connect?

It may be a network problem or the Telegram account has been blocked. You can check the network stability. If it is not a network problem, consider that the Telegram account has been blocked. You can unblock it according to the method in this article: Telegram account shows that it has been banned? This unblocking appeal tutorial can help you

Why are some Telegram channels not searchable?

Sensitive content may have been posted. If the company's channel cannot be searched by users, you can check it yourself through this article: A practical guide on how to remove sensitive content restrictions in Telegram

How to quickly increase user growth in a group or channel?

1. Provide exclusive content and benefits to attract users to join. For example, publish special offers, limited content or exclusive events to increase customers' willingness to join.

2. Use other social platforms to attract traffic and expand the user base. Share your group or channel links on different social platforms to attract more potential users to participate.