Boost Foreign Trade Efficiency: How to Use WhatsApp Text Formatting for Better Customer Outreach

As a real-time communication tool widely used around the world, WhatsApp plays an important role in foreign trade development and customer communication. However, in foreign trade development, if you send a long message, it may not be quickly understood by the customer, which brings certain obstacles to communication. You can make WhatsApp messages clearer by flexibly using WhatsApp text formats, such as bold, italics, and strikethroughs; you can also use WhatsApp's system variable function to insert dynamic information such as customer names and order information into message templates, and easily realize personalized group messaging , thereby improving customer experience and communication efficiency. This article will introduce nine latest WhatsApp text formats to help companies and individuals use WhatsApp for foreign trade development.

How to change WhatsApp text format: two easy methods

1. Click Edit in the text box

WhatsApp supports modifying text format directly in the text box. Before sending the message, select the text you want to modify and you can see common text formats, such as bold, italics, strikethrough, etc.

You may not be able to see so many formats at once on your mobile phone. After selecting the text, you can click the [︙] at the back to view more text formats.

2. Use specific characters to modify the text format

You can also adjust the text format by adding specific characters before and after the text you want to modify. For example, if you want to make it bold, you can add [*] before and after the text. Next, we will introduce in detail how to use specific characters to modify the text format in WhatsApp.

WhatsApp basic text format

1. Bold : Add [*] before and after the text, enter [*bold*], and the text format will become [ bold ] when you send it.

2. Italic : Add [_] before and after the text, enter [_Italic_], and the text format will become [ Italic ]

3. Strikethrough : Add [~] before and after the text, enter [~strikethrough~], and the text format will be changed to [ ~~strikethrough~~ ]

4. Monospace font : Only for letters, add [```] before and after the text. For example, enter [``` Monospace ```] in the text box, and the text format will automatically become [ Monospace ] when sent .

WhatsApp Text Advanced Text Formatting

1. Bulleted List : If you want to change the text format to a bulleted list, you can add [-] or [*] before the text, and then add a space: Enter [* Item List] or [- Item List], and the text you send will become

2. Numbered List : If you want to change the text format to a numbered list, you can add [Arabic numerals] plus [.] plus a space in front of the text: Enter [1. Numbered List], and the text you send will become

3. Block Quote : If you want to make a block quote, you can add [>] and a space in front of the text: Enter [> Block Quote], and the text you send will become

4. Inline Code : If you want to change the text format to inline code, add [`] before and after the text: Enter [`Inline Code`], and the text you send will become

5. System Variable : If you want to send different content to different users when sending group messages, you can use the SaleSmartly system variable function. For example, if you want to send different names to different users, just insert the name variable in the message content. When sending the message, the system will automatically replace it with the corresponding name according to the user nickname. For example, when sending group messages, the user names are [Mike], [Amy], [Tom], and the message will be automatically generated as [Dear Mike], [Dear Amy], [Dear Tom] when sent to these users.

Note: The first four advanced text formats are not available on the Windows desktop version of WhatsApp.

Practical application of WhatsApp text format in foreign trade development

When using WhatsApp for foreign trade development, customers are often not interested in long paragraphs of unfocused text. In order to increase the attractiveness of information and customer repurchase rate, you can cleverly use WhatsApp's different text formats to optimize text layout , make the content clear and highlight the key points . For easy understanding, the following demonstration will be in Chinese.

(1) Use system variables to customize the recipient's name

When sending group messages via WhatsApp, the system can personalize the content, for example:

Hello, {{1}}, this is SaleSmartly, your project ID is {{2}}

In this example, {{1}} and {{2}} are variables. By editing the parameter content in the template, the system will automatically replace it with the corresponding recipient name and message content when sending.

If the project ID of customer Tom is #99999, then the WhatsApp message sent to him will be:

Hi Tom, this is SaleSmartly, your project ID is #99999

(2) Use bold to highlight important content

Bold key information such as the company name and product features to help customers quickly understand the company's products. For example:

This is SaleSmartly, an omnichannel private domain communication tool .

(3) Use bullet points or numbered lists to introduce points

At the same time, the clear point description shows the main functions of the company's products, allowing customers to see at a glance:

Omni-channel chat : Integrate mainstream social media platforms and e-commerce platforms, and unify backend management.
Automation : Connect to ChatGpt-4.0 technology to gain in-depth insights into customer intent through AI robots, thereby improving customer conversion and retention rates.
Data analysis : Provide data reports and visualization tools to deeply explore user needs and achieve full-link tracking of customer data.
Real-time translation : Provides real-time translation in 134 languages, automatically detects the language and translates the message without manual settings.

(4) Use strikethrough to indicate price discount information

In promotional campaigns, strikethroughs can help visually demonstrate the strength of the offer, for example:

~~The original price of the Enterprise Edition is $199/month~~ . Now buy 90 days and get 30 days free! Buy 360 days and get 120 days free!

FAQs about WhatsApp text format settings

1. Why does the set text format not take effect?

It may be caused by incorrect input of symbols or text formats. For example, many people tend to input an italic underline [_] as a hyphen [-] or a dash [—]. In addition, check whether the necessary spaces are entered after the symbols.

2.Why is the text style received by others different from the one I sent?

The difference in information display may be related to the different WhatsApp versions or operating systems used by both parties . The compatibility of WhatsApp's new text format may vary slightly on different devices.

3. If I want to keep symbols like [*] and [~] and avoid them being formatted, what can I do?

If you need to keep these symbols, you can add escape characters [\] before and after the text to let WhatsApp ignore the formatting function. For example, enter [\*Retain symbol*\] and the final output will be , it won't make the text bold.