How to Enable TikTok Showcase? Quickly Add Yellow Shopping Cart with a 1,000-Follower Account

As a platform with huge traffic , many companies and individuals value TikTok as a traffic pool. However, the threshold of TikTok Shop is relatively high, requiring companies to have their own sources of goods or a relatively mature supply chain, and undertake complex links such as supply chain management, after-sales service, logistics distribution and return processing. This poses certain challenges to many companies and creators who have just settled in TikTok. In contrast, TikTok Showcase is a more relaxed and easy-to-get-started way to bring goods. You only need to add the product link to the showcase , and you can promote it through TikTok videos, live broadcasts of the small yellow car, etc., and you can earn commissions by placing orders. This article will introduce in detail how to open the TikTok Showcase , and provide detailed guidance on the entire process of bringing goods through the showcase , to help you get started quickly and easily bring goods through the TikTok Showcase !

The difference between TikTok Shop and TikTok Showcase

TikTok Shop and TikTok Showcase are two different sales models with different functions and applicable groups. The following are the core differences between the two:

Conditions for opening TikTok showcase

1. Age requirement: 18 years old or above.

2. Account status: The TikTok account is active and the content published complies with TikTok's content policy.

3. TikTok account follower requirements: The number of followers must reach more than 1,000, and the number of followers for US accounts must reach more than 5,000. (TikTok is currently adjusting the number of followers required for opening a showcase in the US, and the specific number of followers required will depend on the specific situation)

If the number of TikTok followers has not yet reached the requirements for opening the showcase, you can increase the number of followers through the following methods:

• Operate the account: Post more videos to increase interaction, improve account activity, and increase the number of fans.
• Buy a TikTok account with thousands of fans: If you are not familiar with how to accumulate fans through content, the easiest way to open a showcase is to buy a TikTok account. Currently, there are four types of TikTok accounts : Tiktok white account, TikTok full month account, Tiktok account with thousands of fans, and TikTok full month account with thousands of fans . You can choose the account that suits you according to your needs. The characteristics of each account are as follows:

If you want to quickly open a showcase and sell products, you can choose to buy a Tiktok account with 1,000 followers or a TikTok account with 1,000 followers to meet the opening requirements. You can also link the small yellow car to the video and live broadcast to realize commercial realization faster. If you want to explore TikTok content operation first, it is recommended to buy a Tiktok white account or a TikTok account with 1,000 followers , accumulate fans through operating the account, and then apply to open a showcase after meeting the fan requirements.

How to open TikTok showcase (graphic tutorial)

Once your account meets the above conditions, you can follow the steps below to apply for TikTok showcase:

(1) Go to your TikTok profile

(2) Click the three horizontal lines in the upper right corner

(3) Select [TikTok Studio] from the pop-up window at the bottom.

(4) After entering the Creator Tools, select [TikTok Shop For Creator] under [Monetization].

(5) If the account meets the requirements for opening a TikTok showcase, the application page will pop up directly. Click [Apply] at the bottom of the page to open the showcase.

Once the application is approved, you can display the products on the showcase homepage and include the link to the products promoted by the shared bike in the TikTok video to encourage potential customers to buy.

TikTok showcase product promotion process

After the previous showcase is successfully opened, you need to create a commission account and select products before you can promote products on TikTok and use the small yellow car to bring goods:

1. Create a commission account

(1) Click [Set up account now] on the display page.

(2) Prepare for earning in 2 steps

(3) Fill in the corresponding information as required (including name, birthday, phone number, etc.)

(4) Wait for the review to be completed

2. Go to the product selection square to select products and add them to the window

(1) Click [Showcase] on the TikTok homepage.

(2) After entering the display window, click [Product Marketplace]

(3) Browse the product selection square, select the product you want to promote, click [Add] to add the product to your showcase, and you can start promoting the product.

How to increase more revenue through TikTok showcase?

1. Product selection skills

• Choose products that match the user's interests: select products based on local culture or recent festivals. For example, when Christmas is approaching, related products tend to become popular. You can seize popular trends, plan and layout product links in advance, and increase purchases.
• Choose products that are supported by data: When selecting products, analyze and compare the links of popular products in the same market, and choose best-selling products that are supported by data.

2. Optimize video content

Shoot and edit videos of various styles, and put the same product cart under different videos to test which video style can attract more purchases. By analyzing video data, you can analyze which video types and styles can attract more target customers, and then adjust the direction of video release.

3. Operate multiple TikTok showcase accounts

• Expand the number of accounts and increase revenue: If you want to achieve scaled revenue, the best strategy is to operate multiple TikTok showcase accounts. Using multiple accounts to promote products on the TikTok app at the same time can increase overall exposure and revenue, and even if some accounts are blocked, you can still maintain a source of income.
• Centralized management of multiple TikTok accounts: When operating multiple accounts, it is inevitable to encounter information management difficulties. If you want to manage multiple accounts efficiently, you can use SaleSmartly to integrate multiple TikTok showcase accounts , uniformly view customer consultation information received by each account, quickly reply to customers, promote potential customers' orders, and improve conversion rates.
• Analyze account performance: With SaleSmartly ’s centralized data analysis function, you can easily compare the performance of different TikTok accounts, analyze customer private message behavior, and optimize marketing strategies to more accurately adjust product selection and promotion methods.

Further reading

Can't follow others on TikTok? Here's a solution! (salesmartly.com)

TikTok Hashtag Marketing Guide: How to use TikTok tags to attract more customers? (salesmartly.com)

How does TikTok divert traffic to private domains? And how can it be taken over? (salesmartly.com)

Mastering Multi-Account TikTok Marketing: Advanced Strategy and Analysis Techniques (salesmartly.com)