How to use Instagram to develop B-side customers? Three ways to teach you how to increase Instagram enquiry orders!

In the field of foreign trade business, there are many ways to develop B-side customers, including but not limited to traditional exhibitions , email marketing , etc. With the rapid development of overseas social media , more and more foreign trade companies have begun to use new platforms such as Facebook and Instagram to develop B-side customers. As a visual social platform with a large and diverse audience, Instagram has shown great potential in developing B-side customers for companies. This article will introduce in detail three ways to effectively develop B-side customers on Instagram.

Create an Instagram Professional Account

To attract and develop B-side customers on Instagram, you must first ensure that your Instagram account is content-rich and professional. Such an account is more likely to win the trust of B-side customers, thereby increasing the chances of successful cooperation.

1. Account Settings

Instagram homepage is the first stop for potential customers to learn about your brand and establish connections. A complete homepage introduction can effectively convey brand information and allow customers to connect with the company faster.

(1) Click [Home] - [Edit Home]

(2) After entering the homepage editor , you can edit the account's [Avatar] [Name] [Account] [Website (Company Website)] [Personal Signature] .

(3) Click [Contact Options] - Fill in as much contact information as possible - Click [√] in the upper right corner

2. Content Publishing

Publishing high-quality content is the key to attracting customers and gaining their trust in your company’s products. When using social media such as Instagram to develop B-side customers, it is crucial to optimize the content of your account.

(1) High-quality product visual content

On Instagram, visual content is the first step to attract attention. You can show the details of the company's products, the manufacturing process, or the actual application effect, showing the professionalism and reliability of the product.

(2) Customer Cases

Show the pain points encountered when working with customers, and how you help customers solve these problems step by step during the cooperation process. Because the needs and problems encountered in the same industry are often similar, by directly demonstrating the company's ability to solve problems, it can effectively stimulate potential customers' interest and trust in the company. If the company has enough customer cases, this type of content can be the main content of the account.

(3) Industry dynamics and trend insights

By sharing high-value information such as industry reports, market analysis, and technology trends, you can not only increase the account's traffic, but also demonstrate the company's professionalism, allowing target customers to regard the company's Instagram account as a reliable source of professional information, thereby enhancing customer trust.

Three ways to develop B-side customers on Instagram

To develop customers on Instagram, you usually need to use product keywords . Next, we will take auto parts as an example, and set the sample keyword as wheel hub (companies should use different keywords for searching when developing customers). We will introduce three methods of using Instagram to develop B-side customers.

1. Develop customers through [Instagram tags]

(1) Open Instagram search - Type [#+ wheelhub ] (note that there should be no spaces between words) - Click [Tags] - Click the tag with the most views

(2) Find the right user on the page - Go to the user's homepage - View contact information - corporate official website link, corporate WhatsApp number, corporate public mailbox

2. Develop customers through [keywords + countries]

(1) Enter [product + location] in the search box (here we are demonstrating wheel hub Canada) - click [location] - filter target customers from the merchants that appear on the page

3. Use Instagram business accounts to develop customers

Many B-side customers will open Instagram business accounts, which provides us with a channel to reach customers. If you search for the target customer's business account, you can take the following steps to find the target customer:

(1) Click the [blue link font] below the merchant account name — many merchant accounts in the same industry will appear.

Click on any merchant account and visit the merchant homepage. The blue links on different merchant homepages will point to different merchants , thereby expanding the network of potential merchants infinitely . Then use the methods mentioned above to find the merchant's contact information and establish contact with B-side customers.

Instagram Development Customer Contact Template

After finding the target customers, what information should be sent to them to accurately develop customers ? Enterprises can refer to the following three methods:

1. Long copy

Dear + customer name (if you don't know the name, write Sir/Madam),

Nice day!

This is Linda from China, l have read the post of your Instagram and amazing that you're such an incredible company ,you have done an unbelievable job in this industry. Please allow me to briefly introduce our company. (Indicate where you learned about the customer)

We are in a good position not only to supply you with high quality machinery, but also excellent after salesservice. Well-trained engineers will offer you technical support. (Introduction to the company's advantages)

Have you come to China before? If you come to China, I will be happy to show you around and take you to eat Chinese food. (Close the distance between you and your customers)

2. Combination of pictures and text

Pure text is too monotonous and customers may not have the patience to read it. At this time, you can change the idea of sending information.

(1) To greet someone simply , you can send “Hello, good morning/ afternoon ”

(2) If the user does not respond, you can send pictures of large partners, company turnover, and company certificates , and leave a message asking the customer if he or she has any purchase plans. The template English can be "I'm pleased to learn that your business is related to kitchen products. May I ask if you have any upcoming purchasing plans?"

(3) If the customer still does not respond, you can send the customer a price list of the product and leave a message saying "Here is our company's price list. Having an additional supplier gives you the opportunity to compare product quality and pricing across different companies. If you're interested in our products, please feel free to reach out with any questions."

3. Long-term interaction with customers

This method is a long process, which requires the company's own Instagram account to have enough content to convince customers. It also requires the company and foreign trade personnel to have a certain amount of patience. The specific steps are as follows:

(1) Find the target customer , visit the customer's homepage and leave a trace ( like, favorite, forward ). Don't do too much at once and don't send private messages

(2) Continue to perform the first step in the next few days to leave your customers with a certain impression of you.

(3) If the client does not take any other action, you can follow the client after a few days and send a private message saying, "I'm also a professional in xxxx (the industry in which the company is located) and found the content you share on Instagram really valuable. Would it be alright if I follow you? I won't disturb you — I'd just appreciate the opportunity to exchange insights occasionally." English reference: "I'm also a professional in xxxx (the industry in which the company is located) and found the content you share on Instagram really valuable. Would it be alright if I follow you? I won't disturb you — I'd just appreciate the opportunity to exchange insights occasionally."

(4) If customers pay attention to your actions, visit your Instagram homepage and are attracted by your content, and respond to your messages, there is a chance of successfully developing customers .

Integrate other social media channels to develop customers

When companies are developing B-side customers, it is often not enough to just use Instagram. Many times, they need to combine Facebook , LinkedIn and other overseas social media channels to develop customers, and also leave off-site contact information such as WhatsApp and email to increase the success rate of developing customers.

(1) Go to SaleSmartly official website - [Login ] - [Integration] - [Instagram & Comments] - [Add Instagram Account]

(2) In addition to Instagram, SaleSmartly can also aggregate accounts of multiple overseas social media platforms such as live chat, WhatsApp, WhatsApp Business API, Facebook Messenger, Instagram, Telegram, Line, Email, WeChat, etc., to help companies receive consultation information from B-side customers as soon as possible and respond to customer needs more quickly.

How to Use Instagram for B2B Lead Generation: 3 Methods to Boost Inquiries and Orders!