Cross-border sellers should not miss this business opportunity! How to effectively take advantage of the Paris Olympics

With the opening of the Paris Olympics , in addition to watching TV every day to support the Olympic athletes, cross-border e-commerce bosses should also remember to seize this rare business opportunity. According to Yiwu Customs statistics, Yiwu's sports goods exports reached 1.7 billion yuan in the first two months of 2024 alone, a year-on-year increase of 70.5%, especially exports to France, reaching 540 million yuan, a year-on-year increase of 42%. This data not only shows the global influence of Made in China, but also reveals the huge market potential of the Paris Olympics to cross-border e-commerce sellers.

Product selection ideas: Accurately locate the hot-selling products of the Paris Olympics

Consumer behavior and preference analysis

During the Paris Olympics, consumers' purchasing behavior mainly revolved around supporting their favorite sports teams and athletes and collecting Olympic-themed products. They were more inclined to buy commemorative products, items that enhance the viewing experience, and products related to personal health and sports. Therefore, cross-border sellers can select products based on these behavioral patterns.

Then, by analyzing historical sales data, consumer reviews and market trend reports, cross-border bosses can further pinpoint which products may have a higher demand during the Olympics. In addition, you can pay more attention to social media information to ensure that you can get first-hand hot information.

Product categories related to the Paris Olympics

Sports equipment: such as sportswear, training equipment, sports shoes, etc.
Paris Olympic Games related products: such as mascot dolls, Olympic badges, collector's edition posters, athletes' products, etc.
Health products: such as sports supplements, fitness trackers, massage equipment, etc.
Movie viewing products: such as projectors, TVs, Bluetooth headsets, etc.

Product selection criteria and techniques

Product relevance to the Olympics: Choose products that are directly related to the Paris Olympics theme.
Market demand: Assess the market demand for products and give priority to products with stable or growing trends.
Competition level: Analyze the market competition of similar products and avoid overly saturated markets.
Profit margin: Calculate costs and potential selling prices to ensure there is enough profit margin.

Supply Chain Readiness Assessment

Supplier reputation: Choose suppliers with good production capacity and reputation.
Inventory management: ensuring that inventory levels are able to meet expected sales growth and avoid out-of-stocks or overstocks.
Logistics arrangements: Considering the possible logistics challenges during the Olympic Games, plan a reasonable logistics plan in advance.

Marketing ideas: Paris Olympics marketing strategy to win more attention

Using the Olympic theme to tell brand stories

Combine brand values with the Olympic spirit to tell inspiring brand stories.
Show how your product connects to an Olympic athlete or event to create an emotional connection.

Collaboration strategies to increase brand exposure

Look for partners related to the Olympics for joint promotions.
Consider sponsoring a local Olympic athlete or team on a small scale to enhance your brand image.
Recruit brand ambassadors, who can be athletes or people associated with the Olympics, to enhance the brand image.

Creative marketing campaign suggestions

Launch limited edition Olympic-themed merchandise to stimulate customers' purchasing desire.
It involves special Olympic offers, such as discounts on purchases over a certain amount, buy one get one free, etc.
Organize an online contest to guess the results of the Olympic Games, and give coupons or prizes to customers who guess correctly.

Leverage social media and influencer marketing

Run topic challenges or hashtag campaigns on social media to increase engagement.
Collaborate with KOLs in the sports world and leverage their fan base to spread product information.
Publish content related to the Olympics, such as event analysis, behind-the-scenes stories, etc., to attract more traffic.

Advertising ideas: Choose the right platform and multi-channel strategy

Characteristics of major e-commerce platforms (examples)

Amazon : Suitable for promoting high-quality, branded Olympic merchandise, targeting consumers seeking a convenient shopping experience.
eBay : Suitable for limited edition, collectible Olympic merchandise, attracting buyers seeking unique items.
Alibaba : Suitable for wholesale Olympic merchandise, serving merchants seeking bulk purchases.

Multi-channel strategy to attract international buyers

Social media advertising: Place targeted ads for popular Olympic events on platforms such as Facebook and Instagram.
Content marketing: Publish content such as Olympic event analysis and athlete interviews to attract sports fans.
Email Marketing: Send notifications of Olympic promotions and special discounts to increase repurchase rates.

Customer communication: Achieving efficient private domain operations through SaleSmartly

After launching a series of wonderful marketing activities for the Paris Olympics, it is finally necessary to return to the interaction and communication with customers. Since marketing strategies usually span multiple channels, customer feedback and interaction also come from diversified platforms, which undoubtedly increases the complexity of communication. In order to simplify this process, companies can use the SaleSmartly platform to integrate accounts from different channels into a unified interface. With SaleSmartly, companies can manage and respond to customer information from multiple social media such as Livechat, WhatsApp , Facebook Messenger , Instagram , Telegram , LINE , Email, Wechat , TikTok , etc. on a centralized page.

Moreover, as the products related to the Paris Olympics attract the attention of consumers around the world, the customer base is becoming increasingly international. The built-in real-time translation function of the SaleSmartly platform can help us, even in the face of language barriers, companies can seamlessly communicate with customers from different countries. It not only improves the efficiency of customer service, but also opens the door to the international market for companies, helping them better grasp international business opportunities and establish closer ties with consumers around the world.