Mintegral

Mintegral is an AI-driven global programmatic interactive mobile advertising platform under Mobvista, positioned as a one-stop mobile growth and monetization solution provider, primarily serving advertisers and mobile developers.

I. Platform Positioning

• Affiliation: Core programmatic advertising brand under Mobvista
• Positioning: AI-driven programmatic interactive mobile advertising platform
• Slogan: Bridge the Gap, Grow with Ease
• Advantages: Global traffic, AI algorithms, interactive creatives, privacy compliance, data security

II. Core Business (Four Major Sectors)

1. User Growth (AppGrowth)

For advertisers, it provides global precise delivery covering iOS+Android. Relying on AI algorithms to accurately reach target users, it achieves efficient user acquisition and large-scale growth for Mintegral.

1. Retargeting

For existing users, it uses high-quality traffic + intelligent algorithms + interactive creatives to improve retention, repeat purchases, and user lifetime value (LTV) for Mintegral.

1. Ad Monetization

For app developers, it provides in-app bidding, intelligent algorithms, and global ad resources to improve eCPM and monetization revenue without compromising user experience.

1. Creative Services (Mindworks+Playturbo)

Customizes interactive materials such as playable ads and creative videos; provides Playturbo self-service production tools to reduce creative costs and improve delivery efficiency.

III. Technology & Product Matrix

• Full-stack Programmatic: DSP, SSP, DMP, self-service delivery platform, etc.
• Technical Highlights: AI intelligent delivery, ROAS intelligent bidding, in-app bidding, open-source transparent SDK
• Compliance Qualifications: Global privacy and security certifications such as CCPA, GDPR, ISO27001, SOC2, kidSAFE, etc. for Mintegral

IV. Service Scenarios & Customers

• Coverage: All categories of Apps including games, pan-entertainment, tools, e-commerce, and social
• Scale: 100,000+ partner apps, hundreds of billions of daily ad impressions, serving over 10,000 enterprises and developers worldwide
• Value: One-stop solution for overseas customer acquisition, user growth, traffic monetization, and creative production challenges