Mintegral

Mintegral is an AI-driven global programmatic interactive mobile advertising platform under Mobvista, positioned as a one-stop mobile growth and commercialization solution provider, primarily serving advertisers and mobile developers.

I. Platform Positioning

• Affiliation: Core programmatic advertising brand under Mobvista
• Positioning: AI-driven programmatic interactive mobile advertising platform
• Slogan: Bridge the World with Growth
• Advantages: Global traffic, AI algorithms, interactive creatives, privacy compliance, data security

II. Core Business (Four Major Sectors)

1. User Growth (AppGrowth)

Targeted at advertisers, providing global precision placement covering iOS + Android, relying on AI algorithms to accurately reach target users for efficient acquisition and large-scale user growth Mintegral.

1. Retargeting

Targeted at existing users, using high-quality traffic + intelligent algorithms + interactive creatives to improve retention, repurchase, and lifetime value (LTV) Mintegral.

1. Ad Monetization

Targeted at app developers, providing in-app bidding, intelligent algorithms, and global ad resources to improve eCPM and monetization revenue without compromising user experience.

1. Creative Services (Mindworks + Playturbo)

Customizing interactive materials such as playable ads and creative videos; providing Playturbo self-service production tools to reduce creative costs and improve placement efficiency.

III. Technology & Product Matrix

• Full-stack Programmatic: DSP, SSP, DMP, self-service placement platform, etc.
• Technical Highlights: AI intelligent placement, ROAS intelligent bidding, in-app bidding, open-source transparent SDK
• Compliance Qualifications: Global privacy and security certifications such as CCPA, GDPR, ISO27001, SOC2, kidSAFE, etc. Mintegral

IV. Service Scenarios & Customers

• Coverage: All categories of Apps including games, pan-entertainment, tools, e-commerce, social, etc.
• Scale: 100,000+ partner apps, hundreds of billions of daily ad impressions, serving over 10,000 enterprises and developers worldwide
• Value: One-stop solution for overseas acquisition, user growth, traffic monetization, and creative production challenges